Determination of a user context and sending of a third party proposition

ABSTRACT

A method comprising identifying a user account associated with a user, the user account referencing at least one third party user account associated with the user, receiving, by an apparatus from a separate apparatus, circumstantial information that is indicative of a user context of the user, determining the user context based on the circumstantial information, determining that the user context is classified by at least one user context classification that is associated with the third party user account, sending information indicative of the third party user account and the user context to a third party server, the third party server being associated with the third party user account, receiving a third party proposition from the third party server, and sending, to a user apparatus, the third party proposition in response to the receipt of the third party proposition is disclosed.

TECHNICAL FIELD

The present application relates generally to determination of a usercontext and sending of a third party proposition.

BACKGROUND

As electronic apparatuses become increasingly pervasive in our society,it has become increasingly important to provide users with a userexperience that is beneficial to the user and complementary to theuser's activities. For example, a user may desire to utilize a userapparatus in conjunction with a variety of daily activities, actions,and/or the like. As such, it may be desirable to provide a user of theuser apparatus with an easy and intuitive manner in which to access andutilize various applications and/or services that may be attainable byway of the user apparatus.

SUMMARY

Various aspects of example embodiments are set out in the summary, thedrawings, the detailed description, and the claims.

One or more example embodiments may provide an apparatus, a computerreadable medium, a non-transitory computer readable medium, a computerprogram product, and/or a method for identifying a user accountassociated with a user, the user account referencing at least one thirdparty user account associated with the user, receiving, by an apparatusfrom a separate apparatus, circumstantial information that is indicativeof a user context of the user, determining the user context based, atleast in part, on the circumstantial information, determining that theuser context is classified by at least one user context classificationthat is associated with the third party user account, sending, inresponse to the determination that the user context is classified by theuser context classification that is associated with the third party useraccount, information indicative of the third party user account and theuser context to a third party server, the third party server beingassociated with the third party user account, receiving a third partyproposition from the third party server in response to the sending ofinformation indicative of the third party user account and the usercontext, and sending, to a user apparatus, the third party propositionin response to the receipt of the third party proposition, the userapparatus being operated by the user.

One or more example embodiments may provide an apparatus, a computerreadable medium, a computer program product, and/or a non-transitorycomputer readable medium having means for identifying a user accountassociated with a user, the user account referencing at least one thirdparty user account associated with the user, means for receiving, by anapparatus from a separate apparatus, circumstantial information that isindicative of a user context of the user, means for determining the usercontext based, at least in part, on the circumstantial information,means for determining that the user context is classified by at leastone user context classification that is associated with the third partyuser account, means for sending, in response to the determination thatthe user context is classified by the user context classification thatis associated with the third party user account, information indicativeof the third party user account and the user context to a third partyserver, the third party server being associated with the third partyuser account, means for receiving a third party proposition from thethird party server in response to the sending of information indicativeof the third party user account and the user context, and means forsending, to a user apparatus, the third party proposition in response tothe receipt of the third party proposition, the user apparatus beingoperated by the user.

In at least one example embodiment, the third party proposition isassociated with the user context.

In at least one example embodiment, the third party propositioncorrelates with the user context.

In at least one example embodiment, the separate apparatus is the userapparatus.

One or more example embodiments further perform preclusion of sending,to the third party server, of information indicative of at least onedifferent third party user account that is associated with the useraccount.

One or more example embodiments further perform preclusion of sending,to the third party server, of information indicative of any differentthird party user account that is associated with the user account.

In at least one example embodiment, the determination of the usercontext is based, at least in part, on the circumstantial information inrelation to historical user context information.

In at least one example embodiment, the historical user contextinformation comprises user context information associated with the user.

In at least one example embodiment, the historical user contextinformation comprises user context information associated with at leastanother user.

In at least one example embodiment, the third party propositioncomprises a third party advertisement.

In at least one example embodiment, the third party propositioncomprises a third party solicitation.

In at least one example embodiment, the third party solicitation is asolicitation that is intended to solicit action from the user.

In at least one example embodiment, the third party solicitation is asolicitation that is intended to solicit a user to cause invocation, byway of the user apparatus, of at least one operation.

In at least one example embodiment, the third party propositioncomprises a third party notification.

In at least one example embodiment, the user account is associated withthe user apparatus, and the identification of the user accountassociated with the user is based, at least in part, on the userapparatus.

One or more example embodiments further perform identification of theuser apparatus, wherein the identification of the user accountassociated with the user is based, at least in part, on theidentification of the user apparatus.

In at least one example embodiment, the user account is associated witha user identity, and the identification of the user account associatedwith the user is based, at least in part, on the user identity.

One or more example embodiments further perform identification of theuser identity, wherein the identification of the user account associatedwith the user is based, at least in part, on the identification of theuser identity.

In at least one example embodiment, the user account references anotherthird party user account associated with the user.

One or more example embodiments further perform determination that theat least one user context classification fails to be associated with theother third party user account.

One or more example embodiments further perform preclusion of sending,in response to the determination that the at least one user contextclassification fails to be associated with the other third party useraccount, of information indicative of the other third party user accountand the user context to another third party server, the other thirdparty server being associated with the other third party user account.

One or more example embodiments further perform preclusion of sending,to the third party server, of information indicative of the other thirdparty user account that is associated with the user account.

One or more example embodiments further perform determination that theuser context is classified by at least one user context classificationthat is associated with the other third party user account, and sending,in response to the determination that the user context is classified bythe user context classification that is associated with the other thirdparty user account, of information indicative of the other third partyuser account and the user context to another third party server, theother third party server being associated with the other third partyuser account.

One or more example embodiments further perform receipt of another thirdparty proposition from the other third party server in response to thesending of information indicative of the other third party user accountand the user context to the other third party server, and sending, tothe user apparatus, of the other third party proposition in response tothe receipt of the other third party proposition.

In at least one example embodiment, the user context comprisesinformation indicative of a user activity of the user.

In at least one example embodiment, the user context comprisesinformation indicative of a user apparatus operation of the userapparatus.

In at least one example embodiment, the user context comprisesinformation indicative of a separate apparatus operation of the separateapparatus.

In at least one example embodiment, the user context comprisesinformation indicative of an application event associated with anapplication of the user apparatus.

In at least one example embodiment, the application event is indicativeof an application interaction of the user with the application.

In at least one example embodiment, the user context comprisesinformation indicative of an application event associated with anapplication of the separate apparatus.

In at least one example embodiment, the application event is indicativeof an application interaction of the user with the application.

In at least one example embodiment, the user context comprisesinformation indicative of at least one environmental condition.

In at least one example embodiment, the environmental condition isindicative of at least one environmental characteristic of anenvironment surrounding the user.

In at least one example embodiment, the environmental conditioncomprises information indicative of at least one of a lighting level, atemperature, a time, a location, or a weather condition.

In at least one example embodiment, the third party user account isassociated with a third party.

In at least one example embodiment, the circumstantial information isinformation from which the user context may be inferred.

In at least one example embodiment, the circumstantial informationcomprises at least one of sensor information, a time, a location, aweather condition, a temperature, a lighting level, an applicationinteraction, an apparatus interaction with the user apparatus, or anapparatus interaction with the separate apparatus.

In at least one example embodiment, the user context is a past usercontext.

In at least one example embodiment, the past user context is indicativeof a user context of the user at a time prior to a time associated witha present user context.

In at least one example embodiment, the user context is a present usercontext.

In at least one example embodiment, the present user context isindicative of a user context of the user at a current time.

In at least one example embodiment, the user context is a predicted usercontext.

In at least one example embodiment, the predicted user context isindicative of a user context of the user at a time subsequent to a timeassociated with a present user context.

In at least one example embodiment, the determination of the predicteduser context is based, at least in part, on the circumstantialinformation in relation to historical user context information.

One or more example embodiments further perform determination that thecircumstantial information in relation to the historical user contextinformation indicates a probability that the predicted user context isapplicable to the user such that the probability exceeds a thresholdprobability.

One or more example embodiments further perform determination of adifferent user context based, at least in part, on the circumstantialinformation, determination that the different user context is classifiedby at least one user context classification that is associated with thethird party user account, sending, in response to the determination thatthe different user context is classified by the user contextclassification that is associated with the third party user account, ofinformation indicative of the third party user account and the differentuser context to the third party server, determination that the thirdparty server failed to send any third party proposition in response tothe sending of information indicative of the third party user accountand the different user context, and preclusion of sending, to the userapparatus, of any third party proposition from the third party serverthat correlates with the different user context in response to thedetermination that the third party server failed to send any third partyproposition.

One or more example embodiments may provide an apparatus, a computerreadable medium, a non-transitory computer readable medium, a computerprogram product, and/or a method for calculating a third partysolicitation fee for a third party, receiving, from a third partyserver, a third party solicitation on behalf of the third party, sendingthe third party solicitation to a user apparatus in response to thereceipt of the third party solicitation, the third party solicitationcomprising a request for a specified action, receiving informationindicative of the user apparatus performing the specified action, anddecreasing the third party solicitation fee based, at least in part, onthe receipt of the information indicative of the user apparatusperforming the specified action.

One or more example embodiments may provide an apparatus, a computerreadable medium, a computer program product, and/or a non-transitorycomputer readable medium having means for calculating a third partysolicitation fee for a third party, means for receiving, from a thirdparty server, a third party solicitation on behalf of the third party,means for sending the third party solicitation to a user apparatus inresponse to the receipt of the third party solicitation, the third partysolicitation comprising a request for a specified action, means forreceiving information indicative of the user apparatus performing thespecified action, and means for decreasing the third party solicitationfee based, at least in part, on the receipt of the informationindicative of the user apparatus performing the specified action.

One or more example embodiments further perform calculation of anotherthird party solicitation fee for another third party, receipt of, fromanother third party server, another third party solicitation on behalfof the other third party, and sending of the other third partysolicitation to the user apparatus in response to the receipt of theother third party solicitation, the other third party solicitationcomprising a request for another specified action.

One or more example embodiments further perform receipt of informationindicative of the user apparatus performing the other specified action,and decreasing of the other third party solicitation fee based, at leastin part, on the receipt of the information indicative of the userapparatus performing the other specified action.

In at least one example embodiment, the third party solicitationspecifies the specified action.

In at least one example embodiment, the third party solicitationcomprises information that is configured to communicate the specifiedaction to a user of the user apparatus.

In at least one example embodiment, the information indicative of theuser apparatus performing the specified action is received from the userapparatus.

In at least one example embodiment, the information indicative of theuser apparatus performing the specified action is received from thethird party server.

In at least one example embodiment, the information indicative of theuser apparatus performing the specified action comprises informationthat indicates that a user of the user apparatus invoked the specifiedaction.

One or more example embodiments further perform sending of informationindicative of the third party solicitation fee to the third partyserver.

In at least one example embodiment, the sending of informationindicative of the third party solicitation fee to the third party serveris performed in response to the calculation of the third partysolicitation fee.

In at least one example embodiment, the sending of informationindicative of the third party solicitation fee to the third party serveris performed in response to the decreasing of the third partysolicitation fee.

One or more example embodiments further perform sending of informationindicative of the user apparatus performing the specified action to thethird party server.

One or more example embodiments further perform receipt of, from thethird party server, another third party solicitation on behalf of thethird party, sending of the other third party solicitation to the userapparatus in response to the receipt of the other third partysolicitation, the other third party solicitation comprising a requestfor another specified action, and determination that the user apparatusfailed to perform the specified action.

One or more example embodiments further perform avoidance of decreasingof the third party solicitation fee based, at least in part, on thedetermination that the user apparatus failed to perform the specifiedaction.

One or more example embodiments further perform retention of value ofthe third party solicitation fee based, at least in part, on thedetermination that the user apparatus failed to perform the specifiedaction.

One or more example embodiments further perform increasing of the thirdparty solicitation fee based, at least in part, on the determinationthat the user apparatus failed to perform the specified action.

In at least one example embodiment, the decrease of the third partysolicitation fee has a larger magnitude than a magnitude of the increaseof the third party solicitation fee.

One or more example embodiments further perform determination of aspecified action performance rate associated with the third party based,at least in part, on the determination that the user apparatus failed toperform the specified action and historical specified action performanceinformation, and determination of an increase magnitude based, at leastin part, on the specified action performance rate, wherein theincreasing of the third party solicitation fee comprises increasing ofthe third party solicitation fee by the increase magnitude.

One or more example embodiments further perform determination that thespecified action performance rate has decreased, wherein thedetermination of the increase magnitude is based, at least in part, onthe determination that the specified action performance rate hasdecreased.

One or more example embodiments further perform determination that thethird party solicitation fee is equal to a maximum third partysolicitation fee, and retention of value of the third party solicitationfee based, at least in part, on the determination that the third partysolicitation fee is equal to the maximum third party solicitation fee.

One or more example embodiments further perform determination thatincrease of the third party solicitation fee would cause the third partysolicitation fee to become greater than a maximum third partysolicitation fee, and setting of the third party solicitation fee to beequal to the maximum third party solicitation fee based, at least inpart, on the determination that increase of the third party solicitationfee would cause the third party solicitation fee to become greater thanthe maximum third party solicitation fee.

One or more example embodiments further perform receipt of, from thethird party server, another third party solicitation on behalf of thethird party, sending of the other third party solicitation to the userapparatus in response to the receipt of the other third partysolicitation, the other third party solicitation comprising a requestfor another specified action, and receipt of information indicative ofthe user apparatus performing the other specified action.

One or more example embodiments further perform determination that thethird party solicitation fee is equal to a minimum third partysolicitation fee, and retention of value of the third party solicitationfee based, at least in part, on the determination that the third partysolicitation fee is equal to the minimum third party solicitation fee.

One or more example embodiments further perform determination thatdecrease of the third party solicitation fee would cause the third partysolicitation fee to become less than a minimum third party solicitationfee, and setting of the third party solicitation fee to be equal to theminimum third party solicitation fee based, at least in part, on thedetermination that decrease of the third party solicitation fee wouldcause the third party solicitation fee to become less than the minimumthird party solicitation fee.

One or more example embodiments further perform determination of aspecified action performance rate associated with the third party based,at least in part, on the information indicative of the user apparatusperforming the specified action and historical specified actionperformance information, and determination of a decrease magnitudebased, at least in part, on the specified action performance rate,wherein the decreasing of the third party solicitation fee comprisesdecreasing of the third party solicitation fee by the decreasemagnitude.

One or more example embodiments further perform determination that thespecified action performance rate has increased, wherein thedetermination of the decrease magnitude is based, at least in part, onthe determination that the specified action performance rate hasincreased.

BRIEF DESCRIPTION OF THE DRAWINGS

For a more complete understanding of one or more example embodiments,reference is now made to the following descriptions taken in connectionwith the accompanying drawings in which:

FIG. 1 is a block diagram showing an apparatus according to at least oneexample embodiment;

FIGS. 2A-2B are diagrams illustrating apparatus communication accordingto at least one example embodiment;

FIGS. 3A-3C are diagrams illustrating utilization of an apparatusaccording to at least one example embodiment;

FIG. 4 is a flow diagram illustrating activities associated with sendingof a third party proposition to a user apparatus according to at leastone example embodiment;

FIG. 5 is a flow diagram illustrating activities associated with sendingof a third party proposition to a user apparatus according to at leastone example embodiment;

FIG. 6 is a flow diagram illustrating activities associated withpreclusion of sending of a third party proposition to a user apparatusaccording to at least one example embodiment;

FIGS. 7A-7C are diagrams illustrating association tables according to atleast one example embodiment;

FIGS. 8A-8B are diagrams illustrating association tables according to atleast one example embodiment;

FIG. 9 is a flow diagram illustrating activities associated withdecreasing of a third party solicitation fee according to at least oneexample embodiment;

FIG. 10 is a flow diagram illustrating activities associated withdecreasing of a third party solicitation fee according to at least oneexample embodiment;

FIG. 11 is a flow diagram illustrating activities associated withdecreasing of a third party solicitation fee according to at least oneexample embodiment;

FIG. 12 is a flow diagram illustrating activities associated withdecreasing of a third party solicitation fee according to at least oneexample embodiment; and

FIG. 13 is a flow diagram illustrating activities associated withincreasing of a third party solicitation fee according to at least oneexample embodiment.

DETAILED DESCRIPTION OF THE DRAWINGS

Various example embodiments and some of their potential advantages areunderstood by referring to FIGS. 1 through 13 of the drawings.

Some example embodiments will now further be described hereinafter withreference to the accompanying drawings, in which some, but not all,example embodiments are shown. One or more example embodiments may beembodied in many different forms and the claims should not be construedas being strictly limited to the example embodiments set forth herein;rather, these example embodiments are provided so that this disclosurewill satisfy applicable legal requirements. Like reference numeralsrefer to like elements throughout. As used herein, the terms “data,”“content,” “information,” and similar terms may be used interchangeablyto refer to data capable of being transmitted, received and/or stored inaccordance with one or more example embodiments. Thus, use of any suchterms should not be taken to limit the spirit and scope of exampleembodiments.

Additionally, as used herein, the term ‘circuitry’ refers to (a)hardware-only circuit implementations (e.g., implementations in analogcircuitry, digital circuitry and/or any combination thereof); (b)combinations of circuits and computer program product(s) comprisingsoftware and/or firmware instructions stored on one or more computerreadable memories that work together to cause an apparatus to performone or more functions described herein; and (c) circuits, such as, forexample, a microprocessor(s) or a portion of a microprocessor(s), thatutilize software or firmware for operation even if the software orfirmware is not physically present. This definition of ‘circuitry’applies to all uses of this term herein, including in any claims. As afurther example, as used herein, the term ‘circuitry’ also includes animplementation comprising one or more processors and/or portion(s)thereof and accompanying software and/or firmware. As another example,the term ‘circuitry’ as used herein also includes, for example, abaseband integrated circuit, an applications processor integratedcircuit, a cellular network apparatus, other network apparatus, and/orother computing apparatus.

As defined herein, a “non-transitory computer readable medium,” whichrefers to a physical medium (e.g., volatile or non-volatile memorydevice), can be differentiated from a “transitory computer-readablemedium,” which refers to an electromagnetic signal. In at least oneexample embodiment, a non-transitory computer readable medium is atangible non-transitory computer readable medium.

FIG. 1 is a block diagram showing an apparatus, such as an electronicapparatus 10, according to at least one example embodiment. It should beunderstood, however, that an electronic apparatus as illustrated andhereinafter described is merely illustrative of an electronic apparatusthat could benefit from one or more example embodiments and, therefore,should not be taken to limit the scope of the claims. While electronicapparatus 10 is illustrated and will be hereinafter described forpurposes of example, other types of electronic apparatuses may readilyemploy one or more example embodiments. Electronic apparatus 10 may be apersonal digital assistant (PDAs), a pager, a mobile computer, a desktopcomputer, a television, a gaming apparatus, a laptop computer, a tabletcomputer, a server, a service platform, a media player, a camera, avideo recorder, a mobile phone, a global positioning system (GPS)apparatus, an automobile, a kiosk, an electronic table, and/or any othertypes of electronic systems. Moreover, the apparatus of at least oneexample embodiment need not be the entire electronic apparatus, but maybe a component or group of components of the electronic apparatus inother example embodiments. For example, the apparatus may be anintegrated circuit, a set of integrated circuits, and/or the like.

Furthermore, apparatuses may readily employ one or more exampleembodiments regardless of any intent to provide mobility. In thisregard, even though some example embodiments may be described inconjunction with mobile applications, it should be understood that suchexample embodiments may be utilized in conjunction with a variety ofother applications, both in the mobile communications industries andoutside of the mobile communications industries. For example, theapparatus may be, at least part of, a non-carryable apparatus, such as alarge screen television, an electronic table, a kiosk, an automobile,and/or the like.

In at least one example embodiment, electronic apparatus 10 comprises atleast one processor, such as processor 11 and at least one memory, suchas memory 12. Processor 11 may be any type of processor, controller,embedded controller, processor core, and/or the like. In at least oneexample embodiment, processor 11 utilizes computer program code to causean apparatus to perform one or more actions. Memory 12 may comprisevolatile memory, such as volatile Random Access Memory (RAM) including acache area for the temporary storage of data and/or other memory, forexample, non-volatile memory, which may be embedded and/or may beremovable. The non-volatile memory may comprise an EEPROM, flash memoryand/or the like. Memory 12 may store any of a number of pieces ofinformation, and data. The information and data may be used by theelectronic apparatus 10 to implement one or more functions of theelectronic apparatus 10, such as the functions described herein. In atleast one example embodiment, memory 12 includes computer program codesuch that the memory and the computer program code are configured to,working with the processor, cause the apparatus to perform one or moreactions described herein.

The electronic apparatus 10 may further comprise a communication device15. In at least one example embodiment, communication device 15comprises an antenna, (or multiple antennae), a wired connector, and/orthe like in operable communication with a transmitter and/or a receiver.In at least one example embodiment, processor 11 provides signals to atransmitter and/or receives signals from a receiver. The signals maycomprise signaling information in accordance with a communicationsinterface standard, user speech, received data, user generated data,and/or the like. Communication device 15 may operate with one or moreair interface standards, communication protocols, modulation types, andaccess types (e.g., one or more standards in the Institute of Electricaland Electronics Engineers (IEEE) 802 family of wired and wirelessstandards). By way of illustration, the electronic communication device15 may operate in accordance with second-generation (2G) wirelesscommunication protocols IS-136 (time division multiple access (TDMA)),Global System for Mobile communications (GSM), and IS-95 (code divisionmultiple access (CDMA)), with third-generation (3G) wirelesscommunication protocols, such as Universal Mobile TelecommunicationsSystem (UMTS), CDMA2000, wideband CDMA (WCDMA) and timedivision-synchronous CDMA (TD-SCDMA), and/or with fourth-generation (4G)wireless communication protocols, wireless networking protocols, such as802.11, short-range wireless protocols, such as Bluetooth, and/or thelike. Communication device 15 may operate in accordance with wirelineprotocols, such as Ethernet, digital subscriber line (DSL), asynchronoustransfer mode (ATM), and/or the like.

Processor 11 may comprise means, such as circuitry, for implementingaudio, video, communication, navigation, logic functions, and/or thelike, as well as for implementing one or more example embodimentsincluding, for example, one or more of the functions described herein.For example, processor 11 may comprise means, such as a digital signalprocessor device, a microprocessor device, an analog to digitalconverter, a digital to analog converter, processing circuitry and othercircuits, for performing various functions including, for example, oneor more of the functions described herein. The apparatus may performcontrol and signal processing functions of the electronic apparatus 10among these devices according to their respective capabilities. Theprocessor 11 thus may comprise the functionality to encode andinterleave message and data prior to modulation and transmission. Theprocessor 1 may additionally comprise an internal voice coder, and maycomprise an internal data modem. Further, the processor 11 may comprisefunctionality to operate one or more software programs, which may bestored in memory and which may, among other things, cause the processor11 to implement at least one embodiment including, for example, one ormore of the functions described herein. For example, the processor 11may operate a connectivity program, such as a conventional internetbrowser. The connectivity program may allow the electronic apparatus 10to transmit and receive internet content, such as location-based contentand/or other web page content, according to a Transmission ControlProtocol (TCP), Internet Protocol (IP), User Datagram Protocol (UDP),Internet Message Access Protocol (IMAP), Post Office Protocol (POP),Simple Mail Transfer Protocol (SMTP), Wireless Application Protocol(WAP), Hypertext Transfer Protocol (HTTP), and/or the like, for example.

The electronic apparatus 10 may comprise a user interface for providingoutput and/or receiving input. The electronic apparatus 10 may comprisean output device 14. Output device 14 may comprise an audio outputdevice, such as a ringer, an earphone, a speaker, and/or the like.Output device 14 may comprise a tactile output device, such as avibration transducer, an electronically deformable surface, anelectronically deformable structure, and/or the like. Output device 14may comprise a visual output device, such as a display, a light, and/orthe like. In at least one example embodiment, the apparatus causesdisplay of information, the causation of display may comprise displayingthe information on a display comprised by the apparatus, sending theinformation to a separate apparatus, and/or the like. For example, theapparatus may send the information to a separate display, to a computer,to a laptop, to a mobile apparatus, and/or the like. For example, theapparatus may be a server that causes display of the information by wayof sending the information to a client apparatus that displays theinformation. In this manner, causation of display of the information maycomprise sending one or more messages to the separate apparatus thatcomprise the information, streaming the information to the separateapparatus, and/or the like. The electronic apparatus may comprise aninput device 13. Input device 13 may comprise a light sensor, aproximity sensor, a microphone, a touch sensor, a force sensor, abutton, a keypad, a motion sensor, a magnetic field sensor, a camera,and/or the like. A touch sensor and a display may be characterized as atouch display. In an embodiment comprising a touch display, the touchdisplay may be configured to receive input from a single point ofcontact, multiple points of contact, and/or the like. In such anembodiment, the touch display and/or the processor may determine inputbased, at least in part, on position, motion, speed, contact area,and/or the like. In at least one example embodiment, the apparatusreceives an indication of an input. The apparatus may receive theindication from a sensor, a driver, a separate apparatus, and/or thelike. The information indicative of the input may comprise informationthat conveys information indicative of the input, indicative of anaspect of the input indicative of occurrence of the input, and/or thelike.

The electronic apparatus 10 may include any of a variety of touchdisplays including those that are configured to enable touch recognitionby any of resistive, capacitive, infrared, strain gauge, surface wave,optical imaging, dispersive signal technology, acoustic pulserecognition or other techniques, and to then provide signals indicativeof the location and other parameters associated with the touch.Additionally, the touch display may be configured to receive anindication of an input in the form of a touch event which may be definedas an actual physical contact between a selection object (e.g., afinger, stylus, pen, pencil, or other pointing device) and the touchdisplay. Alternatively, a touch event may be defined as bringing theselection object in proximity to the touch display, hovering over adisplayed object or approaching an object within a predefined distance,even though physical contact is not made with the touch display. Assuch, a touch input may comprise any input that is detected by a touchdisplay including touch events that involve actual physical contact andtouch events that do not involve physical contact but that are otherwisedetected by the touch display, such as a result of the proximity of theselection object to the touch display. A touch display may be capable ofreceiving information associated with force applied to the touch screenin relation to the touch input. For example, the touch screen maydifferentiate between a heavy press touch input and a light press touchinput. In at least one example embodiment, a display may displaytwo-dimensional information, three-dimensional information and/or thelike.

In example embodiments including a keypad, the keypad may comprisenumeric (for example, 0-9) keys, symbol keys (for example, #, *),alphabetic keys, and/or the like for operating the electronic apparatus10. For example, the keypad may comprise a conventional QWERTY keypadarrangement. The keypad may also comprise various soft keys withassociated functions. In addition, or alternatively, the electronicapparatus 10 may comprise an interface device such as a joystick orother user input interface.

Input device 13 may comprise a media capturing element. The mediacapturing element may be any means for capturing an image, video, and/oraudio for storage, display or transmission. For example, in at least oneexample embodiment in which the media capturing element is a cameramodule, the camera module may comprise a digital camera which may form adigital image file from a captured image. As such, the camera module maycomprise hardware, such as a lens or other optical component(s), and/orsoftware for creating a digital image file from a captured image.Alternatively, the camera module may comprise only the hardware forviewing an image, while a memory device of the electronic apparatus 10stores instructions for execution by the processor 11 in the form ofsoftware for creating a digital image file from a captured image. In atleast one example embodiment, the camera module may further comprise aprocessing element that is separate from processor 11 for processingdata, such as image data. The camera module may provide data, such asimage data, in one or more of various formats. In at least one exampleembodiment, the camera module comprises an encoder, a decoder, and/orthe like for compressing and/or decompressing image data. The encoderand/or decoder may encode and/or decode according to a standard format,for example, a Joint Photographic Experts Group (JPEG) standard format.

FIGS. 2A-2B are diagrams illustrating apparatus communication accordingto at least one example embodiment. The examples of FIGS. 2A-2B aremerely examples and do not limit the scope of the claims. For example,apparatus count may vary, apparatus configuration may vary,communication channels may vary, third party and/or user count may vary,third party server configuration may vary, user apparatus count mayvary, and/or the like.

FIG. 2A is a diagram illustrating apparatus communication according toat least one example embodiment. In the example of FIG. 2A, apparatus202 is a user apparatus. A user apparatus may be an electronic apparatusthat a user commonly utilizes during performance of various tasks,activities, and/or the like. For example, the user apparatus may be anear eye apparatus, a head mounted display, a phone, a tablet, acomputer, a laptop, and/or the like. In the example of FIG. 2A,apparatus 204 is a separate apparatus. A separate electronic apparatusmay be an electronic apparatus that a user often utilizes in conjunctionwith the user apparatus, as part of a service provided to the user byway of the user apparatus, to facilitate various interactions, and/orthe like. For example, a separate apparatus may be a computer, a laptop,a server, a database server, a service platform, and/or the like. In theexample of FIG. 2A, apparatus 206 is a third party server. A third partyserver may be an electronic apparatus that a user and/or another partycommonly utilizes during performance of various tasks, activities,transactions, and/or the like. For example, the third party server maybe a computer, a laptop, a server, a database server, a serviceplatform, and/or the like. Although the aforementioned example describesapparatus 202, apparatus 204, and apparatus 206 as distinct types ofapparatuses, namely, a user apparatus, a separate apparatus, and a thirdparty server, in some circumstances, the apparatuses may each be anelectronic apparatus, a separate apparatus, a user apparatus, a thirdparty server, and/or the like.

In the example of FIG. 2A, apparatus 202 communicates with apparatus 204by way of communication channel 212. For example, apparatus 202 may sendinformation to apparatus 204 by way of communication channel 212,apparatus 202 may receive information sent from apparatus 204 by way ofcommunication channel 212, and/or the like. A communication channel, forexample, may be a channel utilized for sending and/or receiving ofinformation, data, communications, and/or the like, between two or moreapparatuses. It should be understood that, even though the example ofFIG. 2A illustrates a direct communication channel between apparatus 202and apparatus 204, there may be intermediate apparatuses that facilitatecommunication between apparatus 202 and apparatus 204. For example,there may be one or more routers, hubs, switches, gateways, and/or thelike, that are utilized in the communication channels between apparatus202 and apparatus 204. In addition, there may be other separateapparatuses that apparatus 202 and/or apparatus 204 are in communicationwith. For example, apparatus 202 and/or apparatus 204 may be incommunication with another apparatus, a separate apparatus, a differentapparatus, and/or the like.

In the example of FIG. 2B, apparatus 206 communicates with apparatus 204by way of communication channel 214. For example, apparatus 206 may sendinformation to apparatus 204 by way of communication channel 214,apparatus 206 may receive information sent from apparatus 204 by way ofcommunication channel 214, and/or the like. It should be understoodthat, even though the example of FIG. 2B illustrates a directcommunication channel between apparatus 206 and apparatus 204, there maybe intermediate apparatuses that facilitate communication betweenapparatus 206 and apparatus 204. For example, there may be one or morerouters, hubs, switches, gateways, and/or the like, that are utilized inthe communication channels between apparatus 206 and apparatus 204. Inaddition, there may be other separate apparatuses that apparatus 206and/or apparatus 204 are in communication with. For example, apparatus206 and/or apparatus 204 may be in communication with another apparatus,a separate apparatus, a different apparatus, and/or the like. In thismanner, apparatus 202 may be in communication with apparatus 206 by wayof apparatus 204. For example, apparatus 206 may send information toapparatus 204, and apparatus 204 may subsequently send the informationto apparatus 202.

In some circumstances, a user may desire to have collaboration betweenapparatuses, such as between an apparatus and a separate apparatus,based on their proximity with each other. For example, it may beintuitive for a user to manage collaboration between apparatuses thatare local to each other. A plurality of apparatuses may be proximate toeach other based, at least in part, on location, availability of localcommunication among the apparatuses, and/or the like. For example, ifthe apparatuses collaborate by way of low power radio frequencycommunication, a radio frequency communication, near fieldcommunication, inductive communication, electric field communication,Bluetooth communication, infrared communication, local area networkcommunication, wireless local area network communication, local portcommunication, input/output port communication, and/or the like, theapparatuses may be considered to be proximate with each other based, atleast in part, on availability of such proximity-based communicationwith each other. In at least one example embodiment, an apparatus may bea phone, a tablet, a computer, a display, a monitor, a head mounteddisplay, a see through display, a wearable apparatus, a head wornapparatus, a hand worn apparatus, an electronic apparatus, a peripheralapparatus, a host apparatus, and/or the like. In at least one exampleembodiment, apparatuses communicate with each other. For example, anapparatus may be an apparatus that automatically communicates withanother apparatus for purposes such as identifying the apparatus,synchronizing data, exchanging status information, and/or the like. Inat least one example embodiment, an apparatus retains informationassociated with communication with a separate apparatus. For example,the apparatus may comprise information associated with identifying,communicating with, authenticating, performing authentication with,and/or the like, the separate apparatus. In this manner, the apparatusmay be privileged to perform operations in conjunction with the separateapparatus that a different apparatus may lack the privilege to perform.For example, the apparatus may be privileged to access specificinformation that may be stored on the separate apparatus, cause theapparatus to perform one or more operations in response to a directivecommunicated to the separate apparatus, and/or the like.

In at least one example embodiment, communication based, at least inpart, on short range communication is referred to as proximity-basedcommunication. In at least one example embodiment, proximity-basedcommunication relates to wireless communication that is associated witha short range, such as low power radio frequency communication, radiofrequency communication, near field communication, inductivecommunication, electric field communication, Bluetooth communication,infrared communication, local area network communication, wireless localarea network communication, local port communication, input/output portcommunication, and/or the like. In such an example, the exchange ofinformation may be by way of the short range wireless communicationbetween the apparatus and a separate apparatus, host apparatus, and/orthe like.

In at least one example embodiment, a proximity-based communicationchannel is a low power radio frequency communication channel, a radiofrequency communication channel, a near field communication channel, awireless communication channel, a wireless local area networkcommunication channel, a Bluetooth communication channel, an electricfield communication channel, an inductive communication channel, aninfrared communication channel, and/or the like. For example, asdepicted in FIG. 2A, apparatus 202 communicates with apparatus 204 byway of a communication channel 212. In the example of FIG. 2A,communication channel 212 may be a low power radio frequencycommunication channel, a radio frequency communication channel, a nearfield communication channel, a wireless communication channel, awireless local area network communication channel, a Bluetoothcommunication channel, an electric field communication channel, aninductive communication channel, an infrared communication channel,and/or the like. In another example, as depicted in FIG. 2A, apparatus206 communicates with apparatus 204 by way of a communication channel214. In the example of FIG. 2A, communication channel 214 may be a lowpower radio frequency communication channel, a radio frequencycommunication channel, a near field communication channel, a wirelesscommunication channel, a wireless local area network communicationchannel, a Bluetooth communication channel, an electric fieldcommunication channel, an inductive communication channel, an infraredcommunication channel, and/or the like.

In at least one example embodiment, an apparatus and a separateapparatus communicate by way of non-proximity-based communicationchannels. For example, as depicted in FIG. 2A, apparatus 202communicates with apparatus 204 by way of communication channel 212. Inthe example of FIG. 2A, communication channel 212 may be a local areanetwork communication channel, a wide area network communicationchannel, an internet communication channel, a cellular communicationchannel, and/or the like. Similarly, as depicted in FIG. 2A, apparatus206 communicates with apparatus 204 by way of communication channel 214.In the example of FIG. 2A, communication channel 214 may be a local areanetwork communication channel, a wide area network communicationchannel, an internet communication channel, a cellular communicationchannel, and/or the like.

In many circumstances, an apparatus may be in communication with aplurality of user apparatuses, a plurality of third party servers,and/or the like. For example, an apparatus may communicate informationto and/or receive information from a particular user by way of the userapparatus that the particular user is utilizing, interacting with,and/or the like. In such an example, the apparatus may communicateinformation to and/or receive information from a different user by wayof a different user apparatus that the different user is utilizing,interacting with, and/or the like. Similarly, an apparatus maycommunicate information to and/or receive information from a particularthird party by way of one or more third party servers associated withthe particular third party. In such an example, a third party serverassociated with the particular third party may be a server operated bythe third party, a server operated for the third party, a server that isunder the direction of the third party, a server that serves informationassociated with the third party, and/or the like. In such an example,the apparatus may communicate information to and/or receive informationfrom a different third party by way of one or more third party serversassociated with the different third party. In some circumstances, athird party and a different third party may utilize a common third partyserver. For example, the third party server may be associated with aservice platform, a particular host, and/or the like. In such anexample, the third party server may be associated with the third partyand the different third party.

FIG. 2B is a diagram illustrating apparatus communication according toat least one example embodiment. The example of FIG. 2B depictsapparatus 220, which may be a computer, a laptop, a server, a databaseserver, a service platform, and/or the like. In the example of FIG. 2B,apparatus 220 is in communication with user apparatus 222 of user 221 byway of communication channel 232, user apparatus 224 of user 223 by wayof communication channel 234, third party server 226 of third party 225by way of communication channel 236, and third party server 228 of thirdparty 227 by way of communication channel 238. Each of communicationchannels 232, 234, 236, and 238 may be similar as described regardingthe communication channels of FIG. 2A. As can be seen, user 221 mayutilize one or more apparatuses in addition to user apparatus 222. Assuch, apparatus 220 may be in communication with one or more of theadditional apparatuses of user 221. For example, user 221 may commonlyinteract with a phone, a tablet, a media player, and/or the like. Insuch an example, apparatus 220 may be in communication with the phone,the tablet, the media player, etc. by way of communication channel 232,another communication channel, and/or the like. Similarly, as can beseen, user 223 may utilize one or more apparatuses in addition to userapparatus 224. As such, apparatus 220 may be in communication with oneor more of the additional apparatuses of user 223. For example, user 223may commonly interact with a phone, a tablet, a media player, and/or thelike. In such an example, apparatus 220 may be in communication with thephone, the tablet, the media player, etc. by way of communicationchannel 234, another communication channel, and/or the like.

In the example of FIG. 2B, third party 225 is associated with thirdparty server 226. Third party server 226 may be a server, a serviceplatform, a database server, and/or the like. As can be seen, thirdparty 225 may utilize one or more third party servers in addition tothird party server 226. As such, apparatus 220 may be in communicationwith one or more of the additional third party servers of third party225 by way of communication channel 236, another communication channel,and/or the like. In the example of FIG. 2B, third party 227 isassociated with third party server 228. Third party server 228 may be aserver, a service platform, a database server, and/or the like. As canbe seen, third party 227 may utilize one or more third party servers inaddition to third party server 228. As such, apparatus 220 may be incommunication with one or more of the additional third party servers ofthird party 227 by way of communication channel 238, anothercommunication channel, and/or the like.

FIGS. 3A-3C are diagrams illustrating utilization of an apparatusaccording to at least one example embodiment. The examples of FIGS.3A-3C are merely examples and do not limit the scope of the claims. Forexample, separate apparatuses may vary, communication channels may vary,third party propositions may vary, and/or the like.

In many circumstances, a user may utilize a user apparatus to facilitateperformance of various tasks, to perceive information, to control one ormore separate apparatus, and/or the like. For example, the user maycommonly utilize a phone, a tablet, a media player, and/or the like towatch streaming video, to control and/or adjust a wireless-enabledthermostat, to dim one or more wireless-enabled lights, and/or the like.Further, in recent times, the Internet of Things has become anincreasingly prevalent presence in the daily lives of many users. Forexample, many thermostats that are currently available on the marketcomprise motion sensors, occupancy sensors, and/or the like, and areconfigured to send notifications to a user when motion and/or occupancyis detected, to begin conditioning a space when motion and/or occupancyis detected, and/or the like. In another example, some light bulbs maybe controlled wirelessly by way of a user apparatus. For example, a userof the user apparatus may dim the light bulbs, change the color of thelight produced by the light bulbs, and/or the like by way of the userapparatus. There exists a wealth of information regarding a user, theenvironment surrounding the user, and/or the like. As such, it may bedesirable to leverage such a wide assortment of contextual informationin order to provide a better user experience to users of userapparatuses.

FIG. 3A is a diagram illustrating an environment of a user according toat least one example embodiment. The example of FIG. 3A depicts user 302and user 304. As can be seen, user 304 is utilizing user apparatus 310.In the example of FIG. 3A, user apparatus 310 may be a phone, a tablet,a media player, and/or the like. As can be seen, user 302 and user 304are sitting in a room that also contains a variety of separateapparatuses. For example, the room contains television 312, motiondetector 314, thermostat 316, streaming apparatus 318, and light 320. Astreaming apparatus may, for example, be a media streaming apparatus, avideo streaming apparatus, a music streaming apparatus, a set-top boxwith streaming functionality, a television with streaming functionality,and/or the like. In the example of FIG. 3A, each of the separateapparatuses may be in communication with user apparatus 310, anotherseparate apparatus, a server, a service platform, a third party server,and/or the like, by way of one or more communication channels.

In many circumstances, a user may commonly utilize several applications,services, and/or the like on their user apparatus. As such, many usersmay find it difficult to identify and utilize a particular applicationand/or service when the user may desire to do so, when the user maybenefit from utilizing the particular application and/or service, and/orthe like. For example, a user interface of the user apparatus may beoverly cluttered with applications, the user may forget that aparticular application and/or service is available for utilization,and/or the like. As such, it may be desirable to configure an apparatussuch that the apparatus may suggest a particular application and/orservice by way of the user apparatus. For example, the suggestedapplication and/or service may be a particular application and/orservice that may be relevant to the user, applicable to a currentsituation being experienced by the user, and/or the like. For example,the suggested application and/or service may be based, at least in part,on a user context of the user. In such an example, the user context ofthe user may be associated with a location of the user, an activity ofthe user, a time of day, and/or the like. In such an example, it may bedesirable to correlate usage of certain applications and/or serviceswith a particular user context and, subsequently, promote the particularapplications and/or services in a dynamic user interface in the futurewhen the user's context is similar to the previous user context. Assuch, the user may be able to better take advantage of the applicationsand/or services that are accessible by way of the user apparatus at atime in the future when the user is likely to use or benefit from theapplication and/or service.

In order to facilitate such interactions, it may be desirable todetermine a user context of a user. In at least one example embodiment,an apparatus determines a user context. In such an example, the usercontext may be a collection of information that indicates an activity ofthe user, a location of the user, an inferred desire of the user, acharacterization of a situation being experienced by the user, and/orthe like. The determination of the user context may be based, at leastin part, on circumstantial information. In at least one exampleembodiment, the circumstantial information is information from which theuser context may be inferred. For example, the circumstantialinformation may comprise sensor information, a time, a location, aweather condition, a temperature, a lighting level, an applicationinteraction, an apparatus interaction with the user apparatus, anapparatus interaction with a separate apparatus, a user interaction withthe user apparatus, a user interaction with a separate apparatus, and/orthe like. In such an example, the separate apparatus may be any separateapparatus that may provide circumstantial information associated withthe user. For example, the separate apparatus may be similar asdescribed regarding separate apparatuses 312, 314, 316, 318, and 320 ofFIG. 3A.

In order to facilitate such determination of a user context, it may bedesirable to be in communication with one or more separate apparatuseswhich may identify various circumstantial information, record suchcircumstantial information, be aware of such circumstantial information,and/or the like. In at least one example embodiment, an apparatusreceives circumstantial information that is indicative of a user contextof a user. For example, the apparatus may receive the circumstantialinformation from a separate apparatus, from a plurality of separateapparatuses, and/or the like. In some circumstances, the circumstantialinformation received from a separate apparatus may be insufficient todetermine a user context of the user. In such circumstances, it may bedesirable to aggregate various circumstantial information from variousseparate apparatuses and to determine a user context of the user based,at least in part, on the aggregation of circumstantial information. Insome circumstances, the user apparatus may be configured to providecircumstantial information associated with the user. In suchcircumstances, the separate apparatus may be the user apparatus. Forexample, the user utilizing the user apparatus may indicate that theuser is awake and active, the user searching for a particular restaurantby way of an internet browser of the user apparatus may indicate thatthe user is seeking to eat and may require transportation, directions,and/or the like in the near future, and/or the like. In another example,the circumstantial information may indicate that the user is watching amovie at home, that the movie will end in 15 minutes, and that the userpreviously searched for a car service. In such an example, theaggregation of circumstantial information may be utilized in order topredict and/or promote applications, services, and/or the like which maybe offered by various third parties.

In some circumstances, the user context may comprise informationindicative of a user activity of the user. For example, the user contextmay comprise information that indicates that the user is walking towork, is eating with friends, is watching television, and/or the like.In some circumstances, the user context may comprise informationindicative of a user apparatus operation of the user apparatus. Forexample, the user context may comprise information that indicates thatthe user has searched a particular search term by way of the userapparatus, that the user is utilizing a mapping application, a reviewapplication, etc. of the user apparatus, and/or the like. In anotherexample, the user context may comprise information indicative of anapplication event associated with an application of the user apparatus.An application event may, for example, be an event associated with theapplication on a user apparatus, may indicate that the user has invokeda particular operation and/or functionality of the application on theuser apparatus, and/or the like. For example, the user may utilize acalendar application of the user apparatus to facilitate management ofthe user's schedule. In such an example, the calendar application may beassociated with one or more application events. For example, anapplication event may be actuated based, at least in part, on occurrenceof a scheduled calendar event. In another example, the application eventmay be indicative of an application interaction of the user with theapplication. For example, the application event may indicate that theuser is interacting with the associated application, that the user hascaused evocation of one or more operations associated with theapplication, and/or the like.

In some circumstances, the user context may comprise informationindicative of a separate apparatus operation of the separate apparatus.For example, the user context may comprise information that indicatesthat the user has adjusted the temperature by way of a thermostat, hasdimmed the lighting by way of a light, has begun watching a movie by wayof a streaming apparatus, and/or the like. In another example, the usercontext may comprise information indicative of an application eventassociated with an application of the separate apparatus. For example,the user may utilize a programmable thermostat to facilitate climatecontrol within a particular space, such as the user's home. In such anexample, the thermostat may be associated with one or more applicationevents. For example, an application event may be actuated based, atleast in part, on occurrence of a scheduled temperature adjustment,detection of motion within a particular space which may indicate thatthe user is home from work, and/or the like. In another example, theapplication event may be indicative of an application interaction of theuser with the application. For example, the application event mayindicate that the user is interacting with the associated application,that the user has caused evocation of one or more operations associatedwith the application, and/or the like.

In some circumstances, the user context may comprise informationindicative of one or more environmental conditions. An environmentalcondition may be indicative of at least one environmental characteristicof an environment surrounding the user. For example, the environmentalcondition may comprise information indicative of a lighting level, atemperature, a time, a location, a weather condition, and/or the like.

As discussed previously, in many circumstances, it may be desirable tosuggest a particular application and/or service to a user by way of auser apparatus. In order to provide the user with suggestions that arerelevant to the user, as previously discussed, it may be desirable toinfer a user's future desires, activities, etc. by way of historicalinformation that indicates historical user actions, user activities, asequence of interactions, and/or the like that may have been performedunder a similar user context. In at least one example embodiment,determination of a user context is based, at least in part, oncircumstantial information in relation to historical user contextinformation. The historical user context information may, for example,comprise user context information associated with the user, user contextinformation associated with at least another user, and/or the like. Inthis manner, the historical user context information may be indicativeof previous actions of the user under a similar user context, previousactions of other users under a similar user context to the user, and/orthe like. In this manner, the historical user context information may beutilized to infer past user context, present user context, future usercontext, and/or the like.

In some circumstances, the user context may be a past user context. Insuch circumstances, the past user context may be indicative of a usercontext of the user at a time prior to a time associated with a presentuser context. In this manner, the past user context may correlate withpast user interactions, past user activities, past user actions, and/orthe like, such that the past user context may be utilized in thedetermination of a present user context, a predicted user context,and/or the like. In some circumstances, the user context may be apresent user context. In such circumstances, the present user contextmay be indicative of a user context of the user at a current time. Theuser context may be inferred to be a present user context based, atleast in part, on a time of determination of the user context, on a timeof receipt of the circumstantial information that indicated the usercontext, and/or the like. For example, once a user context has beendetermined, absence of receipt of circumstantial information thatindicates a different user context may indicate that the user context isa present user context. In such an example, if additional circumstantialinformation that indicates a different user context is received by theapparatus, the user context, which was the present user context, may bea past user context, and the different user context may be the presentuser context.

In some circumstances, the user context may be a predicted user context.In such circumstances, the predicted user context may be indicative of auser context of the user at a time subsequent to a time associated witha present user context. In at least one example embodiment, thedetermination of the predicted user context is based, at least in part,on the circumstantial information in relation to historical user contextinformation. For example, the predicted user context may be a subsequentuser context of a user that is inferred from a past user context, apresent user context, various circumstantial information, historicaluser context information, and/or the like. As such, it may be desirableto determine a probability that a particular predicted user context isapplicable to a particular user. In at least one example embodiment, anapparatus determines that the circumstantial information in relation tothe historical user context information indicates a probability that thepredicted user context is applicable to the user. For example, theprobability that the predicted user context is applicable to the usermay exceed a threshold probability such that the predicted user contextis determined to be applicable to the user. In another example, theprobability that the predicted user context is applicable to the usermay fail to exceed the threshold probability such that the predicteduser context is determined to fail to be applicable to the user.

For example, a user may have, at some point in the past, walked into theuser's living room at night, dimmed a light, turned on a television, andprompted a streaming device to begin streaming of a movie. In such anexample, the circumstantial information is the time of day at night, theuser's location at home, the user's location in the user's living room,the user's interaction with the light, the user's interaction with thetelevision, the user's interaction with the streaming apparatus, and/orthe like. In such an example, the user may, at some point in timesubsequent to the initial interactions, begin performing a similarseries of actions and interactions. For example, the user may againreturn home at night, walk into the user's living room, and turn on thetelevision. In such an example, the past user context may be referencedin the determination of the present user context, the predicted usercontext, and/or the like. As such, based, at least in part, on thecircumstantial information that indicates the user's location at home,the user's location in the user's living room, and the user'sinteraction with the television, the present user context may indicatethat the user is preparing to watch something on the television. In suchan example embodiment, the predicted user context may be determinedbased, at least in part, on the past user context that indicated thatthe user was watching a movie by way of the streaming apparatus in anenvironment with dimmed lighting. As such, it may be inferred that theuser may desire to subsequently initiate playback of a movie by way ofthe streaming apparatus, to dim the light in order to create a morefavorable viewing environment, and/or the like.

FIG. 3B is a diagram illustrating apparatus communication according toat least one example embodiment. In the example of FIG. 3B, a user isutilizing user apparatus 340, which is in communication with apparatus330. Apparatus 330 may be a computer, a server, a service platform, adatabase server, and/or the like. In the example of FIG. 3B, the usermay be sitting in the user's living room at home, similar as describedregarding user 304 of FIG. 3A. The user may have walked into the livingroom, turned on a television, and dimmed light 350. In such a situation,based, at least in part, on the circumstantial information and the usercontext of the user, it may be inferred that the user desires toinitiate playback of a streaming video.

In order to facilitate such a determination, it may be desirable toidentify that a user is a particular user. In this manner,circumstantial information, user contexts, and/or the like may beassociate with the user for future consideration, subsequent reference,and/or the like. In at least one example embodiment, an apparatusidentifies a user account associated with a user. There are many mannersin which a user may be identified, and there will likely be manyadditional manners developed in the future. As such, the particularmanner in which the apparatus identifies the user does not limit thescope of the claims. For example, the user account may be associatedwith a user apparatus, and the identification of the user accountassociated with the user is based, at least in part, on the userapparatus. In another example, the apparatus may identify a particularuser apparatus, and the identification of the user account associatedwith the user may be based, at least in part, on the identification ofthe user apparatus. In yet another example, the user account may beassociated with a user identity, and the identification of the useraccount associated with the user may be based, at least in part, on theuser identity. In such an example, the apparatus may identify the useridentity, and the identification of the user account associated with theuser may be based, at least in part, on the identification of the useridentity.

Oftentimes, the user may have various additional user accountsassociated with other applications, services, and/or the like. Forexample, the user may have a third party user account for a streamingserver, another third party user account for a lighting control service,and/or the like. As such, in order to facilitate interoperability,sharing of circumstantial information and/or user contexts, and/or thelike, it may be desirable to provide for aggregation of various thirdparty user accounts, cooperative sharing of information that isassociated with the user account and one or more third party useraccounts, and/or the like. In at least one example embodiment, the useraccount references at least one third party user account that isassociated with the user. In such an example embodiment, the third partyuser account may be associated with a third party. The third party maybe any party, individual, service provider, and/or the like that isdistinct from the user, the service provider of the user account, and/orthe like.

In the example of FIG. 3B, light 350 is associated with third party 360.As previously discussed, the user depicted in the example of FIG. 3B maycause dimming of light 350 by way of interaction with light 350, by wayof interaction with an application of user apparatus 340 that isassociated with light 350, and/or the like. At interaction 370, thecircumstantial information that indicates such an interaction iscommunicated to third party server 362 of third party 360. For example,light 350 may communicate such circumstantial information to third partyserver 362, user apparatus 340 may communicate such circumstantialinformation to third party server 362, and/or the like. At interaction371, third party server 362 sends information indicative of thecircumstantial information to apparatus 330. In this manner, apparatus330 may aggregate circumstantial information received from varioussources such that a user context of the user may be determined.

In many circumstances, it may be inferred that a user may desire toutilize a particular application, a specific service, and/or the likebased, at least in part, on the user context of the user. In suchcircumstances, the application and/or service that the user may desireto utilize may be offered by a third party, supported by a third party,operated by a third party, and/or the like. In order to facilitate thesuggestion of various third party applications and/or third partyservices to the user, it may be desirable to communicate informationindicative of the user context to one or more third parties, one or morethird party servers, and/or the like. In at least one exampleembodiment, an apparatus sends information indicative of a third partyuser account and a user context to a third party server. In such anexample embodiment, the third party server may be associated with thethird party user account. As discussed previously, the user account ofthe user may be associated with various third party user accounts. Inthis manner, the various third parties associated with the third partyuser accounts may identify the user, determine which circumstantialinformation is associated with which user, and/or the like.

User privacy has become an increasingly prevalent concern for users. Forexample, the user may desire to maintain privacy between various thirdparty user accounts of the user. For example, the user may desire toavoid sharing a third party user account that is associated with a thirdparty with a different third party. As such, in at least one exampleembodiment, an apparatus precludes sending, to a third party server,information indicative of at least one different third party useraccount that is associated with the user account. For example, theuser's user account may be associated with a lighting-related thirdparty user account and a media streaming-related third party useraccount. In such an example, the apparatus may preclude sendinginformation indicative of the streaming third party user account to thelighting service provider that is associated with the lighting thirdparty user account. Further, in at least one example embodiment, theapparatus precludes sending, to the third party server, informationindicative of any different third party user account that is associatedwith the user account. In this manner, a third party may only receiveinformation indicative of a third party user account that is associatedwith the third party.

Further, in some circumstances, the user may desire to have the user'suser context communicated only to third parties and/or third partyservers that are associated with relevant applications and/or services.In this manner, the user context may be shared with fewer third partiesand, thus, kept relatively private. In at least one example embodiment,an apparatus determines that the user context is classified by at leastone user context classification that is associated with the third partyuser account. For example, the user context classification may indicatea geographical market that is associated with the user context, aservice industry which may be inferred from the user context, and/or thelike. For example, the user context classification may indicate that theuser context indicates a user desire to locate a restaurant, to view amovie, to receive navigation directions, to seek transportation to aparticular venue, and/or the like. As such, third parties that offerapplications and/or services that are related to the user contextclassification may be deemed to be particularly relevant to the user. Inat least one example embodiment, the sending of the informationindicative of the third party user account and the user context to athird party server is in response to the determination that the usercontext is classified by the user context classification that isassociated with the third party user account.

As discussed previously, in many circumstances, it may be desirable tosuggest one or more applications and/or services to a user based, atleast in part, on the user context of the user, the user contextclassification of the user context, and/or the like. As describedpreviously, in some circumstances, an apparatus may send informationindicative of the user context and a third party user account to a thirdparty server. In such circumstances, the third party, by way of thethird party server, may analyze the user context and determine, infer,etc. that the third party offers applications, services, functionality,and/or the like that the user may be interested in, may desire toutilize, and/or the like. As such, the third party may desire to presenta third party proposition to the user by way of the user apparatus ofthe user. Such a third party proposition may provide the user withinformation regarding one or more applications, functionalities,services, and/or the like that the third party may offer, support,provide, and/or the like. In at least one example embodiment, anapparatus receives a third party proposition from a third party server.In such an example embodiment, the receipt of the third partyproposition may be in response to the sending of information indicativeof the third party user account and the user context to the third partyserver of the third party. In this manner, the third party propositionmay be associated with the user context, correlated with the usercontext, responsive to the user context, and/or the like.

In such circumstances, the third party proposition may comprise a thirdparty advertisement, a third party solicitation, a third partynotification, and/or the like. In at least one example embodiment, thethird party proposition comprises a third party advertisement. The thirdparty advertisement may comprise graphical information, textualinformation, and/or the like that advertises a particular application,service, functionality, and/or the like provided by the associated thirdparty. Such a third party advertisement may be based, at least in part,on the user context of the user such that the third party advertisementis response to the user context. In at least one example embodiment, thethird party proposition comprises a third party solicitation. In such anexample embodiment, the third party solicitation may be a solicitationthat is intended to solicit action from the user. For example, the thirdparty solicitation may be a solicitation that is intended to solicit auser to cause invocation, by way of a user apparatus, of at least oneoperation. For example, the third party solicitation may solicit a userto cause invocation of a streaming operation associated with a streamingplatform provided by the third party by way of the third party servers.In at least one example embodiment, the third party propositioncomprises a third party notification. In such an example embodiment, thethird party notification may notify the user as to occurrence of aparticular event, may provide the user with information regarding thethird party, may direct a user to interact with a particular separateapparatus, and/or the like.

In at least one example embodiment, an apparatus sends the third partyproposition to a user apparatus. In such an example embodiment, thesending of the third party proposition may be in response to the receiptof the third party proposition from the third party server. In thismanner, the user apparatus may receive the third party proposition and,subsequently, cause display of a representation of the third partyproposition such that the user may perceive the third party proposition,act on the third party proposition, interact with the third partyproposition, cause invocation of one or more operation associated withthe third party proposition, and/or the like. In many circumstances, auser context may be communicated to a plurality of third party serversof various third parties. In such circumstances, the user may receive,by way of the user apparatus, a plurality of third party propositionsfrom the various third party servers. In order to facilitate and enhancethe predictive functionality of the user context, it may be desirable toquantify a level of correlation between a particular user context and aparticular third party proposition such that a third party propositionthat is deemed to be more relevant to the user context is emphasizedover a third party proposition that is deemed to be less relevant to theuser context. In at least one example, an apparatus receives informationindicative of a quantitative correlation between the user context andthe third party proposition. Such a quantitative correlation may beindicative of a probability that the user will desire to act on aparticular third party proposition given the user context of the user.For example, a list of third party propositions may be displayed suchthat the list of third party propositions are arranged based, at leastin part, on a probability that the user will desire to act on each thirdparty proposition in the list of third party propositions.

In the example of FIG. 3B, at interaction 372, apparatus 330 sendsinformation indicative of a user context of the user and informationindicative of a third party user account associated with third partyserver 366 to third party server 366. In this manner, third party 364may identify the particular user by way of the third party user account,and may analyze the user context of the user in order to facilitateidentification of, generation of, determination of, etc. a third partyproposition that may be relevant to the user based, at least in part, onthe user context. At interaction 373, third party server 366 sendsinformation indicative of a third party proposition to apparatus 330. Inthis manner, at interaction 373, apparatus 330 receives informationindicative of the third party proposition from third party server 366.At interaction 375, apparatus 330 sends information indicative of thethird party proposition to user apparatus 340 such that the user of theuser apparatus may perceive the third party proposition, act on thethird party proposition, cause invocation of one or more operationsindicated by the third party proposition, and/or the like. For example,as depicted in the example of FIG. 3B and discussed previously, the usermay have walked into the living room, turned on a television, and dimmedlight 350. In such a situation, based, at least in part, on thecircumstantial information and the user context of the user, it may beinferred that the user desires to initiate playback of a streamingvideo. As such, apparatus 330 may identify a third party user accountassociated with third party 364 that provides a streaming service and,at interaction 372, send information indicative of the third party useraccount and the user context to third party server 366 of third party364. Subsequently, at interaction 373, apparatus 330 may receive a thirdparty proposition that solicits a user to cause invocation of aparticular streaming operation associated with the streaming serviceprovided by third party 364. At interaction 375, apparatus 330 forwardsthe third party proposition to the user apparatus of the user.

In this manner, apparatus 330 may act as a user context exchange forvarious third parties. For example, third party 360 may publishcircumstantial information associated with the user to the user contextexchange by way of an issuing service of apparatus 330, a publishingservice of the user context exchange, and/or the like. In such anexample, third party 364 may subscribe to information that is publishedvia the user content exchange by way of a subscribing service of theuser context exchange. In this manner, various third parties may publishcircumstantial information, subscribe to receive user contextinformation, and/or the like such that, in aggregation, the variousthird parties are enabled to create and deliver targeted and relevantthird party propositions to users by way of the user context exchange.

In some circumstances, an apparatus may determine that a user contextclassification fails to be associated with a third party user account,with an application and/or service provided by a third party associatedwith the third party user account, and/or the like. For example, a useraccount may reference a third party user account that is associated withthe user, and determine that a user context classification of the usercontext fails to be associated with the third party user account. Insuch an example, the failure of the user context classification to beassociated with the third party user account may indicate that theapplications, services, functionality, etc. provided by the third partyassociated with the third party user account fails to be relevant to theuser. As such, it may be desirable to preclude sending of informationindicative of the user context to the particular third party by way ofthe third party server. In at least one example embodiment, an apparatusprecludes sending information indicative of the third party user accountand the user context to the third party server that is associated withthe third party user account. Such a preclusion of sending ofinformation indicative of the third party user account and the usercontext to the third party server may be in response to thedetermination that the at least one user context classification fails tobe associated with the other third party user account.

In some circumstances, an apparatus may fail to receive any third partyproposition from a third party server in response to the sending ofinformation indicative of the third party user account and a usercontext to the third party server. In at least one example embodiment,an apparatus determines that a third party server failed to send anythird party proposition in response to the sending of informationindicative of the third party user account and the different usercontext. In such an example embodiment, the apparatus may precludesending, to the user apparatus, of any third party proposition from thethird party server that correlates with the user context in response tothe determination that the third party server failed to send any thirdparty proposition. For example, the apparatus may receive an indicationthat the third party does not have a third party proposition to send tothe user apparatus, may determine that a timeout associated with receiptof a third party proposition from the third party server has elapsed,and/or the like.

FIG. 3C is a diagram illustrating a user apparatus according to at leastone example embodiment. The example of FIG. 3C depicts user apparatus380. As can be seen, user apparatus 380 is caused to display a pluralityof representations that represent third party propositions 390, 392,394, 396, and 398. As discussed previously regarding the example of FIG.3B, apparatus 330 may receive a third party proposition that solicits auser to cause invocation of a particular streaming operation associatedwith the streaming service provided by third party 364 and, atinteraction 375, forward the third party proposition to user apparatus340 of the user. User apparatus 380 of FIG. 3C may correspond with userapparatus 340 of FIG. 3B. In this manner, third party proposition 390may be a representation of the third party proposition that iscommunicated to user apparatus 340 in the example of FIG. 3B. In thismanner, third party proposition 390 may solicit the user of apparatus380 to cause invocation of a streaming operation associated with thestreaming service provided by the third party. As can be seen, thirdparty proposition 390 solicits the user to “Watch The Trilogy Movie.”Such a third party proposition may be based, at least in part, on theuser walking into the user's living room, the user turning on atelevision, the user dimming light 350, a user context that indicatesthat the user may desire to watch something on the television, apredicted user context that indicates that the user may desire to resumewatching a particular trilogy series, and/or the like. The example ofFIG. 3C also depicts representations of other third party propositionswhich may have been determined, by each respective third party, to berelevant to the user based, at least in part, on the user context of theuser. For example, given the user context, the user may desire to watchdifferent television programming, such as a pay per view sporting event,to play streaming music by way of a streaming apparatus, to further dimthe lights to the level of illumination previously set, to browse asocial network while relaxing on a chair in the living room, and/or thelike.

FIG. 4 is a flow diagram illustrating activities associated with sendingof a third party proposition to a user apparatus according to at leastone example embodiment. In at least one example embodiment, there is aset of operations that corresponds with the activities of FIG. 4. Anapparatus, for example electronic apparatus 10 of FIG. 1, or a portionthereof, may utilize the set of operations. The apparatus may comprisemeans, including, for example processor 11 of FIG. 1, for performance ofsuch operations. In an example embodiment, an apparatus, for exampleelectronic apparatus 10 of FIG. 1, is transformed by having memory, forexample memory 12 of FIG. 1, comprising computer code configured to,working with a processor, for example processor 11 of FIG. 1, cause theapparatus to perform set of operations of FIG. 4.

At block 402, the apparatus identifies a user account associated with auser. In at least one example embodiment, the user account references atleast one third party user account associated with the user. Theidentification, the user account, the user, and the third party useraccount may be similar as described regarding FIGS. 2A-2B and FIGS.3A-3C.

At block 404, the apparatus receives circumstantial information that isindicative of a user context of the user. In at least one exampleembodiment, the circumstantial information is received by an apparatus.In at least one example embodiment, the circumstantial information isreceived from a separate apparatus. The receipt, the circumstantialinformation, and the user context may be similar as described regardingFIGS. 2A-2B and FIGS. 3A-3C.

At block 406, the apparatus determines the user context based, at leastin part, on the circumstantial information. The determination may besimilar as described regarding FIGS. 2A-2B and FIGS. 3A-3C.

At block 408, the apparatus determines that the user context isclassified by at least one user context classification that isassociated with the third party user account. The determination and theuser context classification may be similar as described regarding FIGS.2A-2B and FIGS. 3A-3C.

At block 410, the apparatus sends information indicative of the thirdparty user account and the user context to a third party server. In atleast one example embodiment, the third party server is associated withthe third party user account. In at least one example embodiment, thesending of information indicative of the third party user account andthe user context to the third party server is performed in response tothe determination that the user context is classified by the usercontext classification that is associated with the third party useraccount. The sending and the third party server may be similar asdescribed regarding FIGS. 2A-2B and FIGS. 3A-3C.

At block 412, the apparatus receives a third party proposition from thethird party server in response to the sending of information indicativeof the third party user account and the user context. The receipt andthe third party proposition may be similar as described regarding FIGS.2A-2B and FIGS. 3A-3C.

At block 414, the apparatus sends the third party proposition inresponse to the receipt of the third party proposition. In at least oneexample embodiment, the apparatus sends the third party proposition to auser apparatus that is being operated by the user. The sending and theuser apparatus may be similar as described regarding FIGS. 2A-2B andFIGS. 3A-3C.

FIG. 5 is a flow diagram illustrating activities associated with sendingof a third party proposition to a user apparatus according to at leastone example embodiment. In at least one example embodiment, there is aset of operations that corresponds with the activities of FIG. 5. Anapparatus, for example electronic apparatus 10 of FIG. 1, or a portionthereof, may utilize the set of operations. The apparatus may comprisemeans, including, for example processor 11 of FIG. 1, for performance ofsuch operations. In an example embodiment, an apparatus, for exampleelectronic apparatus 10 of FIG. 1, is transformed by having memory, forexample memory 12 of FIG. 1, comprising computer code configured to,working with a processor, for example processor 11 of FIG. 1, cause theapparatus to perform set of operations of FIG. 5.

At block 502, the apparatus identifies a user account associated with auser. In at least one example embodiment, the user account references atleast one third party user account associated with the user. Theidentification, the user account, the user, and the third party useraccount may be similar as described regarding FIGS. 2A-2B and FIGS.3A-3C.

At block 504, the apparatus receives circumstantial information that isindicative of a user context of the user. In at least one exampleembodiment, the circumstantial information is received by an apparatus.In at least one example embodiment, the circumstantial information isreceived from a separate apparatus. The receipt, the circumstantialinformation, and the user context may be similar as described regardingFIGS. 2A-2B and FIGS. 3A-3C.

At block 506, the apparatus determines the user context based, at leastin part, on the circumstantial information. The determination may besimilar as described regarding FIGS. 2A-2B and FIGS. 3A-3C.

At block 508, the apparatus determines whether the user context isclassified by at least one user context classification that isassociated with the third party user account. If the apparatusdetermines that the user context is classified by at least one usercontext classification that is associated with the third party useraccount, flow proceeds to block 510. If the apparatus determines thatthe user context fails to be classified by at least one user contextclassification that is associated with the third party user account,flow proceeds to block 516. The determination and the user contextclassification may be similar as described regarding FIGS. 2A-2B andFIGS. 3A-3C.

At block 510, the apparatus sends information indicative of the thirdparty user account and the user context to a third party server. In atleast one example embodiment, the third party server is associated withthe third party user account. In at least one example embodiment, thesending of information indicative of the third party user account andthe user context to the third party server is performed in response tothe determination that the user context is classified by the usercontext classification that is associated with the third party useraccount. The sending and the third party server may be similar asdescribed regarding FIGS. 2A-2B and FIGS. 3A-3C.

At block 512, the apparatus receives a third party proposition from thethird party server in response to the sending of information indicativeof the third party user account and the user context. The receipt andthe third party proposition may be similar as described regarding FIGS.2A-2B and FIGS. 3A-3C.

At block 514, the apparatus sends the third party proposition inresponse to the receipt of the third party proposition. In at least oneexample embodiment, the apparatus sends the third party proposition to auser apparatus that is being operated by the user. The sending and theuser apparatus may be similar as described regarding FIGS. 2A-2B andFIGS. 3A-3C.

At block 516, the apparatus precludes sending of information indicativeof the third party user account and the user context to a third partyserver. In at least one example embodiment, the third party server isassociated with the third party user account. In at least one exampleembodiment, the preclusion of sending of information indicative of thethird party user account and the user context to the third party serveris performed in response to the determination that the user contextfails to be classified by the user context classification that isassociated with the third party user account. The preclusion, thesending, and the third party server may be similar as describedregarding FIGS. 2A-2B and FIGS. 3A-3C.

FIG. 6 is a flow diagram illustrating activities associated withpreclusion of sending of a third party proposition to a user apparatusaccording to at least one example embodiment. In at least one exampleembodiment, there is a set of operations that corresponds with theactivities of FIG. 6. An apparatus, for example electronic apparatus 10of FIG. 1, or a portion thereof, may utilize the set of operations. Theapparatus may comprise means, including, for example processor 11 ofFIG. 1, for performance of such operations. In an example embodiment, anapparatus, for example electronic apparatus 10 of FIG. 1, is transformedby having memory, for example memory 12 of FIG. 1, comprising computercode configured to, working with a processor, for example processor 11of FIG. 1, cause the apparatus to perform set of operations of FIG. 6.

At block 602, the apparatus identifies a user account associated with auser. In at least one example embodiment, the user account references atleast one third party user account associated with the user. Theidentification, the user account, the user, and the third party useraccount may be similar as described regarding FIGS. 2A-2B and FIGS.3A-3C.

At block 604, the apparatus receives circumstantial information that isindicative of a user context of the user. In at least one exampleembodiment, the circumstantial information is received by an apparatus.In at least one example embodiment, the circumstantial information isreceived from a separate apparatus. The receipt, the circumstantialinformation, and the user context may be similar as described regardingFIGS. 2A-2B and FIGS. 3A-3C.

At block 606, the apparatus determines the user context based, at leastin part, on the circumstantial information. The determination may besimilar as described regarding FIGS. 2A-2B and FIGS. 3A-3C.

At block 608, the apparatus determines that the user context isclassified by at least one user context classification that isassociated with the third party user account. The determination and theuser context classification may be similar as described regarding FIGS.2A-2B and FIGS. 3A-3C.

At block 610, the apparatus sends information indicative of the thirdparty user account and the user context to a third party server. In atleast one example embodiment, the third party server is associated withthe third party user account. In at least one example embodiment, thesending of information indicative of the third party user account andthe user context to the third party server is performed in response tothe determination that the user context is classified by the usercontext classification that is associated with the third party useraccount. The sending and the third party server may be similar asdescribed regarding FIGS. 2A-2B and FIGS. 3A-3C.

At block 612, the apparatus receives a third party proposition from thethird party server in response to the sending of information indicativeof the third party user account and the user context. The receipt andthe third party proposition may be similar as described regarding FIGS.2A-2B and FIGS. 3A-3C.

At block 614, the apparatus sends the third party proposition inresponse to the receipt of the third party proposition. In at least oneexample embodiment, the apparatus sends the third party proposition to auser apparatus that is being operated by the user. The sending and theuser apparatus may be similar as described regarding FIGS. 2A-2B andFIGS. 3A-3C.

At block 616, the apparatus determines a different user context based,at least in part, on the circumstantial information. The determinationand the different user context may be similar as described regardingFIGS. 2A-2B and FIGS. 3A-3C.

At block 618, the apparatus determines that the different user contextis classified by at least one user context classification that isassociated with the third party user account. The determination and theuser context classification may be similar as described regarding FIGS.2A-2B and FIGS. 3A-3C.

At block 620, the apparatus sends information indicative of the thirdparty user account and the different user context to the third partyserver. In at least one example embodiment, the sending of informationindicative of the third party user account and the different usercontext to the third party server is performed in response to thedetermination that the different user context is classified by the usercontext classification that is associated with the third party useraccount. The sending may be similar as described regarding FIGS. 2A-2Band FIGS. 3A-3C.

At block 622, the apparatus determines that the third party serverfailed to send any third party proposition in response to the sending ofinformation indicative of the third party user account and the differentuser context. The determination may be similar as described regardingFIGS. 2A-2B and FIGS. 3A-3C.

At block 624, the apparatus precludes sending of any third partyproposition from the third party server that correlates with thedifferent user context in response to the determination that the thirdparty server failed to send any third party proposition. In at least oneexample embodiment, the apparatus precludes sending of any third partyproposition from the third party server to the user apparatus. Thepreclusion of sending may be similar as described regarding FIGS. 2A-2Band FIGS. 3A-3C.

FIGS. 7A-7C are diagrams illustrating various association tablesaccording to at least one example embodiment. The examples of FIGS.7A-7C are merely examples and do not limit the scope of the claims. Forexample, association table configuration may vary, content may vary,circumstantial information count may vary, and/or the like.

As discussed previously, in many circumstances, various information isassociated with various other information. For example, a user accountmay be associated with one or more third party user accounts, a thirdparty user account may be associated with one or more user accountclassifications, and/or the like. In order to facilitate recordation andmaintenance of such associations, it may be desirable to storeinformation indicative of such associations in one or more associationtables.

FIG. 7A is a diagram illustrating a user context circumstantialinformation association table according to at least one exampleembodiment. In at least one example embodiment, a user contextcircumstantial information association table is a table that comprisesinformation that indicates associations between specific user contextsand specific circumstantial information. As can be seen in FIG. 7A, usercontext circumstantial information association table 715 comprisesinformation indicative of associations between user context 700 andcircumstantial information 701, 702, 703, and 704, and informationindicative of associations between user context 710 and circumstantialinformation 711, 712, and 713. For example, an apparatus may determinethat a particular set of circumstantial information indicates aparticular context by way of user context circumstantial informationassociation table 715. For example, the apparatus may receiveinformation indicative of circumstantial information 701, 702, and 704from various separate apparatuses. In such an example, the apparatus maydetermine that the circumstantial information indicates user context 700notwithstanding the failure to receive information indicative ofcircumstantial information 703. As such, in at least one exampleembodiment, the apparatus may infer, predict, etc. that the user contextis user context 700 based, at least in part, on a partial correlationbetween the received circumstantial information and the circumstantialinformation comprised by user context circumstantial informationassociation table 715.

FIG. 7B is a diagram illustrating a user account third party useraccount association table according to at least one example embodiment.As discussed previously, in many circumstances, an apparatus mayidentify a user account that is associated with one or more third partyuser accounts. In at least one example embodiment, a user account thirdparty user account association table is a table that comprisesinformation that indicates associations between specific user accountsand specific third party user accounts. As can be seen in FIG. 7B, useraccount third party user account association table 725 comprisesinformation indicative of associations between user account 720 andthird party user accounts 721, 722, and 723, information indicative ofassociations between user account 730 and third party user accounts 731and 732, and information indicative of associations between user account740 and third party user accounts 741, 742, 743, and 744. In the exampleof FIG. 7B, each third party user account that is associated with, forexample, user account 720 may be associated with a third party that hasbeen authorized by the user to receive information indicative of theuser context of the user. For example, for reasons associated withprivacy, the user may desire to limit sharing of such user contextinformation to third parties that the user has explicitly authorized toreceive such information, caused establishment of the association withthe user account, and/or the like.

FIG. 7C is a diagram illustrating an association table according to atleast one example embodiment. As discussed previously, in manycircumstances, an apparatus may determine whether a third party useraccount is associated with a specific user context classification. In atleast one example embodiment, a third party user account user contextclassification association table is a table that comprises informationthat indicates associations between specific third party user accountsand specific user context classifications. As can be seen in FIG. 7C,third party user account user context classification association table755 comprises information indicative of associations between third partyuser account 750 and user context classifications 751 and 775,information indicative of associations between third party user account760 and user context classifications 761, 762, 763, and 764, andinformation indicative of associations between third party user account770 and user context classification 771. For example, third party useraccount 770 may be a third party user account associated with thirdparty server 366 of third party 364 in the example of FIG. 3B. As such,user context classification 771 may indicate an entertainmentclassification, may indicate that the user context is associated withviewing of video content by way of a television, and/or the like.

FIGS. 8A-8B are diagrams illustrating association tables according to atleast one example embodiment. The examples of FIGS. 8A-8B are merelyexamples and do not limit the scope of the claims. For example,association table configuration may vary, content may vary, associationtable format may vary, and/or the like.

As discussed previously, in some circumstances, a third partyproposition may be a third party solicitation. For example, the thirdparty solicitation may be a solicitation that is intended to solicitaction from the user, intended to solicit a user to cause invocation, byway of a user apparatus, of at least one operation, and/or the like. Forexample, as depicted in the example of FIG. 3C, third party proposition390 may be a third party solicitation that solicits a user to causeinvocation of a streaming operation associated with a streamingplatform. In some circumstances, such as those depicted in the exampleof FIG. 3C, a plurality of third party solicitations may be communicatedto a user apparatus such that a user of the user apparatus may perceivethe third party solicitations. In such circumstances, it may bedesirable to ensure that the third party solicitations sent to the userapparatus are actually relevant to the user, relevant to the usercontext of the user, and/or the like. As such, it may be desirable toconfigure an apparatus such that the apparatus may incentivize theplacement of relevant third party solicitations over the placement ofirrelevant third party solicitations.

In this manner, a third party may be charged for placement of thirdparty solicitation, and the third party may be rewarded by way ofdiscounting the cost associated with presenting the third partysolicitation to the user when the user acts on the third partysolicitation. Such an incentivizing fee structure is counter to currentadvertisement platforms which have a different purpose, generatingmaximum advertisement revenues, and charge more when the user clicks ona placed advertisement. As such, under the incentivizing fee structure,a third party is rewarded when the third party takes care in sendingthird party solicitations that are directed to a particular user. Forexample, the third party may be rewarded for sending a third partysolicitation to the user at a meaningful time according to the usercontext of the user. In this manner, the third party is incentivized toanalyze and understand a user context of a user in order to provide themost relevant and desired third party solicitations, at the mostrelevant and desired times, and under the most relevant and desired usercircumstances. As such, the incentivizing fee structure may facilitatethe creation of a better user experience that provides third partysolicitations to the user that the user will be most likely to findrelevant, actionable, and/or the like.

In at least one example embodiment, an apparatus calculates a thirdparty solicitation fee for a third party. The third party solicitationfee may be a fee that is charged in exchange for sending a third partysolicitation to a user, in exchange for causing display of a third partysolicitation on a user apparatus, and/or the like. As discussedpreviously, in at least one example embodiment, an apparatus mayreceive, from a third party server, a third party solicitation. Thethird party solicitation may be sent on behalf of the third party. Forexample, the third party may send the third party solicitation, anotherthird party associated with the third party may send the third partysolicitation on behalf of the third party, and/or the like. For example,the third party may employ an advertising agency, a solicitationnetwork, and/or the like. In at least one example embodiment, theapparatus sends the third party solicitation to a user apparatus inresponse to the receipt of the third party solicitation. As discussedpreviously, the third party solicitation may comprise a request for aspecified action. For example, the third party solicitation may specifythe specified action, may comprise information that is configured tocommunicate the specified action to a user of the user apparatus, and/orthe like. For example, the third party may be a transportation company,and the third party solicitation may solicit a user to call a taxi. Inanother example, the third party may be a streaming service, and thethird party solicitation may solicit the user to sign into the streamingservice and purchase a movie.

In order to facilitate the creation of a third party solicitationenvironment that is beneficial to users, it may be desirable todetermine a third party solicitation fee for a particular third partybased, at least in part, on user reactions to third party solicitationsmade by the third party. For example, if a user performs the specifiedaction solicited by the third party solicitation, it may be inferredthat the third party solicitation was particularly relevant to the user,to the user context of the user, and/or the like. In this matter, inorder to provide a beneficial service to the user and other users withsimilar user context, it may be desirable to incentivize the third partyto continue to generate relevant and desirable third party solicitationsby way of decreasing the third party's third party solicitation fee.Alternatively, if a user fails to perform the specified action solicitedby the third party solicitation, it may be inferred that the third partysolicitation failed to be relevant to the user, to the user context ofthe user, and/or the like. In this matter, in order to provide abeneficial service to the user and other users with similar usercontext, it may be desirable to incentivize the third party todiscontinue the generation of irrelevant and undesirable third partysolicitations by way of increasing the third party's third partysolicitation fee.

As such, in at least one example embodiment, an apparatus receivesinformation indicative of the user apparatus performing the specifiedaction. For example, the information indicative of the user apparatusperforming the specified action may comprise information that indicatesthat a user of the user apparatus invoked the specified action. Suchinformation may be received from the user apparatus, received from thethird party server, and/or the like. In at least one example embodiment,the apparatus sends information indicative of the user apparatusperforming the specified action to the third party server. For example,if the user in FIGS. 3B and 3C selects third party proposition 390,apparatus 330, third party 364, and/or the like may receive informationindicative of the user apparatus performing the specified action.

In many circumstances, a plurality of third parties may desire to sendthird party solicitations to a user apparatus. As such, it may bedesirable to configure the apparatus such that the apparatus maymaintain a plurality of third party solicitation fees associated with aplurality of third parties. For example, the apparatus describedpreviously may calculate another third party solicitation fee foranother third party, and receive, from another third party server,another third party solicitation on behalf of the other third party.Subsequently, the apparatus may send the other third party solicitationthat requests another specified action to the user apparatus in responseto the receipt of the other third party solicitation. If the other thirdparty solicitation was particularly relevant to the user, the user mayperform the other specified action and, as a result, the apparatus maydecrease the other third party solicitation fee based, at least in part,on the receipt of the information indicative of the user apparatusperforming the other specified action.

In some circumstances, it may be desirable to maintain a minimum thirdparty solicitation fee. For example, the minimum third partysolicitation fee may be a fee that covers the cost of managing andsending such third party solicitations, a fee that provides for abaseline level of profit, a fee that incentivizes a third party tocontinue preparation and sending of third party solicitations, and/orthe like. For example, an apparatus may determine that the third partysolicitation fee is equal to a minimum third party solicitation fee, andmay retain the value of the third party solicitation fee based, at leastin part, on the determination that the third party solicitation fee isequal to the minimum third party solicitation fee. In such an example,the apparatus may preclude modification of the third party solicitationfee, may avoid decreasing of the third party solicitation fee beyond theminimum third party solicitation fee, and/or the like. In anotherexample, the apparatus may determine that decrease of the third partysolicitation fee would cause the third party solicitation fee to becomeless than a minimum third party solicitation fee. In such an example,the apparatus may set the third party solicitation fee to be equal tothe minimum third party solicitation fee based, at least in part, on thedetermination that decrease of the third party solicitation fee wouldcause the third party solicitation fee to become less than the minimumthird party solicitation fee. In at least one example embodiment, athird party solicitation fee is indirectly decreased by way of issuing apartial refund of the third party solicitation fee to the third partybased, at least in part, on the receipt of the information indicative ofthe user apparatus performing the specified action.

In some circumstances, as discussed previously, a user may fail toperform the specified action of a third party solicitation. In suchcircumstances, the apparatus may determine that the user apparatusfailed to perform the specified action. In response, the apparatus mayavoid decreasing of the third party solicitation fee, retain the valueof the third party solicitation fee, fail to modify the third partysolicitation fee, and/or the like. However, in some circumstances, itmay be desirable to implement a financial disincentive. In at least oneexample embodiment, an apparatus increases the third party solicitationfee based, at least in part, on the determination that the userapparatus failed to perform the specified action. In order to provide anequitable fee structure, it may be desirable to incentivize preparationof relevant third party solicitations over avoidance of preparation ofirrelevant third party solicitations. Restated, it may be desirable forthe magnitude of a reward for the third party to be greater than amagnitude of a penalty for the third party. As such, in at least oneexample embodiment, the decrease of the third party solicitation fee hasa larger magnitude than a magnitude of the increase of the third partysolicitation fee.

In some circumstances, it may be desirable to maintain a maximum thirdparty solicitation fee. For example, a third party may desire to beinformed as to the potential costs associated with sending of thirdparty solicitations to user apparatuses. The institution of a maximumthird party solicitation fee may provide the third party with an upperbound such that the third party may make an informed business decisionas to whether or not to prepare and/or send third party solicitations.For example, an apparatus may determine that the third partysolicitation fee is equal to a maximum third party solicitation fee, andmay retain the value of the third party solicitation fee based, at leastin part, on the determination that the third party solicitation fee isequal to the maximum third party solicitation fee. For example, theapparatus may preclude modification of the third party solicitation fee,may avoid increasing of the third party solicitation fee beyond themaximum third party solicitation fee, and/or the like. In anotherexample, the apparatus may determine that increase of the third partysolicitation fee would cause the third party solicitation fee to becomegreater than a maximum third party solicitation fee. In such an example,the apparatus may set the third party solicitation fee to be equal tothe maximum third party solicitation fee based, at least in part, on thedetermination that increase of the third party solicitation fee wouldcause the third party solicitation fee to become greater than themaximum third party solicitation fee. In at least one exampleembodiment, a third party solicitation fee is indirectly increased byway of charging a penalty fee, in addition to the third partysolicitation fee, to the third party based, at least in part, on thereceipt of the information indicative of the user apparatus failing toperform the specified action, determination that the user apparatusfailed to perform the specified action, and/or the like.

Although the prior discussion pertained to decreasing, increasing,and/or the like a third part solicitation fee, in some circumstances, itmay be desirable to determine whether a user performed a specifiedaction of a third party solicitation and charge a fee that is based, atleast in part, on whether the user performed the specified action. Forexample, a third party may be charged a lower third party solicitationfee if it is determined that the user performed the specified action,and charged a higher third party solicitation fee if it is determinedthat the user failed to perform the specified action. In such anexample, increasing of the third party solicitation fee may comprisesetting the third party solicitation fee to the higher third partysolicitation fee, and decreasing of the third party solicitation fee maycomprise setting the third party solicitation fee to the lower thirdparty solicitation fee. Similarly, increasing of the third partysolicitation fee may comprise charging the third party with the higherthird party solicitation fee, and decreasing of the third partysolicitation fee may comprise charging the third party with lower thirdparty solicitation fee. As such, a third party may be incentivized toprovide pertinent and/or desirable third party solicitations by way ofthe lower third party solicitation fee, and incentivized to avoidproviding expendable and/or undesirable third party solicitations by wayof the higher third party solicitation fee.

In at least one example embodiment, an apparatus decreases the thirdparty solicitation fee based, at least in part, on the receipt of theinformation indicative of the user apparatus performing the specifiedaction. In such an example embodiment, the apparatus may sendinformation indicative of the decreased third party solicitation fee tothe third party server. The sending of information indicative of thedecreased third party solicitation fee to the third party server may beperformed in response to the calculation of the third party solicitationfee, in response to the decreasing of the third party solicitation fee,and/or the like. Similarly, in at least one example embodiment, anapparatus increases the third party solicitation fee based, at least inpart, on the determination that the user apparatus failed to perform thespecified action. In such an example embodiment, the apparatus may sendinformation indicative of the increased third party solicitation fee tothe third party server. The sending of information indicative of theincreased third party solicitation fee to the third party server may beperformed in response to the calculation of the third party solicitationfee, in response to the increasing of the third party solicitation fee,and/or the like.

In some circumstances, it may be desirable to provide a third party withinformation indicative of a third party solicitation fee in anothermanner. For example, the third party may prefer to view informationassociated with the third party solicitation fee through a web portal,by way of a hosted database service, via an Internet-accessible userinterface, and/or the like. In such an example, the apparatus may causestorage of the information indicative of a third party solicitation fee.For example, the apparatus may store information indicative of the thirdparty solicitation fee in memory, may send the information indicative ofthe third party solicitation fee to a separate apparatus, such as aserver, a database appliance, etc., such that the separate apparatus iscaused to store the information indicative of the third partysolicitation fee, and/or the like. In such an example, the informationindicative of the third party solicitation fee, such as informationindicative of an increased third party solicitation fee, a decreasedthird party solicitation fee, a maximum third party solicitation fee, aminimum third party solicitation fee and/or the like, may be stored suchthat the third party may access the information, view the information,analyze the information, export the information, and/or the like.

FIG. 8A is a diagram illustrating a third party solicitation feeassociation table according to at least one example embodiment. In atleast one example embodiment, a third party solicitation fee associationtable is a table that comprises information that indicates associationsbetween specific third parties and specific third party solicitationfees. As can be seen in FIG. 8A, third party solicitation feeassociation table 800 comprises information indicative of associationsbetween third party 810 and third party solicitation fee 811, betweenthird party 820 and third party solicitation fee 821, and between thirdparty 830 and third party solicitation fee 831. In the example of FIG.8A, a particular third party solicitation fee, such as third partysolicitation fee 811, may be increased, decreased, and/or the like.

In order to facilitate determination and charging of a third partysolicitation fee that incentivizes creation of and sending of relevantthird party solicitations, it may be desirable to base the third partysolicitation fee on an aggregation of all third party solicitationsassociated with the third party. In this manner, the third party may beincentivized to ensure that every third party solicitation sent to auser apparatus, regardless of third party solicitation content, anyspecific third party solicitation campaign associations, etc. isrelevant to the user, to the user context of the user, and/or the like.In at least one example embodiment, an apparatus determines a specifiedaction performance rate associated with the third party based, at leastin part, on the information indicative of the user apparatus performingthe specified action and historical specified action performanceinformation. For example, the apparatus may determine a decreasemagnitude based, at least in part, on the specified action performancerate. In such an example, the decreasing of the third party solicitationfee may comprise decreasing of the third party solicitation fee by thedecrease magnitude. For example, the apparatus may determine that thespecified action performance rate has increased. In such an example, thedetermination of the decrease magnitude may be based, at least in part,on the determination that the specified action performance rate hasincreased. In this manner, an increase in the specified actionperformance rate may indicate that the third party solicitations beingsent by the third party are viewed as relevant by the users and, thus,are acted upon.

In another example, an apparatus may determine a specified actionperformance rate associated with the third party based, at least inpart, on the determination that the user apparatus failed to perform thespecified action and historical specified action performanceinformation. In such an example, the apparatus may determine an increasemagnitude based, at least in part, on the specified action performancerate. In such an example, the increasing of the third party solicitationfee may comprise increasing of the third party solicitation fee by theincrease magnitude. For example, the apparatus may determine that thespecified action performance rate has decreased. In such an example, thedetermination of the increase magnitude may be based, at least in part,on the determination that the specified action performance rate hasdecreased. In this manner, a decrease in the specified actionperformance rate may indicate that the third party solicitations beingsent by the third party are viewed as irrelevant by the users and, thus,fail to be acted upon.

FIG. 8B is a diagram illustrating a third party solicitation feeassociation table according to at least one example embodiment. In atleast one example embodiment, a third party solicitation fee associationtable is a table that comprises information that indicates associationsbetween specific third parties and specific third party solicitationfees, in addition to historical specified action performanceinformation. As can be seen in FIG. 8B, third party solicitation feeassociation table 840 comprises information indicative of associationsbetween third party 850, total solicitations 851, performedsolicitations 852, and third party solicitation fee 853, between thirdparty 860, total solicitations 861, performed solicitations 862, andthird party solicitation fee 863, and between third party 870, totalsolicitations 871, performed solicitations 872, and third partysolicitation fee 873. In the example of FIG. 8B, a particular thirdparty solicitation fee, such as third party solicitation fee 853, may beincreased, decreased, and/or the like. For example, a specified actionperformance rate may be calculated by way of dividing the number ofperformed solicitations by the number of total solicitations. Althoughthe example of FIG. 8B depicts total solicitations and performedsolicitations, the third party solicitation fee association table maystore any values that may be utilized to determine the specified actionperformance rate. For example, the third party solicitation feeassociation table may store a number of performed solicitations and anumber of ignored solicitations, a number of total solicitations and anumber of unperformed solicitations, and/or the like.

FIG. 9 is a flow diagram illustrating activities associated withdecreasing of a third party solicitation fee according to at least oneexample embodiment. In at least one example embodiment, there is a setof operations that corresponds with the activities of FIG. 9. Anapparatus, for example electronic apparatus 10 of FIG. 1, or a portionthereof, may utilize the set of operations. The apparatus may comprisemeans, including, for example processor 11 of FIG. 1, for performance ofsuch operations. In an example embodiment, an apparatus, for exampleelectronic apparatus 10 of FIG. 1, is transformed by having memory, forexample memory 12 of FIG. 1, comprising computer code configured to,working with a processor, for example processor 11 of FIG. 1, cause theapparatus to perform set of operations of FIG. 9.

At block 902, the apparatus calculates a third party solicitation feefor a third party. The calculation, the third party solicitation fee,and the third party may be similar as described regarding FIGS. 2A-2B,FIGS. 3A-3C, FIGS. 7A-7C, and FIGS. 8A-8B.

At block 904, the apparatus receives a third party solicitation onbehalf of the third party. In at least one example embodiment, theapparatus receives the third party solicitations from a third partyserver. The receipt, the third party solicitation, and the third partyserver may be similar as described regarding FIGS. 2A-2B, FIGS. 3A-3C,FIGS. 7A-7C, and FIGS. 8A-8B.

At block 906, the apparatus sends the third party solicitation to a userapparatus in response to the receipt of the third party solicitation. Inat least one example embodiment, the third party solicitation comprisesa request for a specified action. The sending, the request for thespecified action, and the user apparatus may be similar as describedregarding FIGS. 2A-2B, FIGS. 3A-3C, FIGS. 7A-7C, and FIGS. 8A-8B.

At block 908, the apparatus receives information indicative of the userapparatus performing the specified action. The receipt may be similar asdescribed regarding FIGS. 2A-2B, FIGS. 3A-3C, FIGS. 7A-7C, and FIGS.8A-8B.

At block 910, the apparatus decreases the third party solicitation feebased, at least in part, on the receipt of the information indicative ofthe user apparatus performing the specified action. The decreasing ofthe third party solicitation fee may be similar as described regardingFIGS. 2A-2B, FIGS. 3A-3C, FIGS. 7A-7C, FIGS. 8A-8B, and FIG. 9.

FIG. 10 is a flow diagram illustrating activities associated withdecreasing of a third party solicitation fee according to at least oneexample embodiment. In at least one example embodiment, there is a setof operations that corresponds with the activities of FIG. 10. Anapparatus, for example electronic apparatus 10 of FIG. 1, or a portionthereof, may utilize the set of operations. The apparatus may comprisemeans, including, for example processor 11 of FIG. 1, for performance ofsuch operations. In an example embodiment, an apparatus, for exampleelectronic apparatus 10 of FIG. 1, is transformed by having memory, forexample memory 12 of FIG. 1, comprising computer code configured to,working with a processor, for example processor 11 of FIG. 1, cause theapparatus to perform set of operations of FIG. 10.

At block 1002, the apparatus calculates a third party solicitation feefor a third party. The calculation, the third party solicitation fee,and the third party may be similar as described regarding FIGS. 2A-2B,FIGS. 3A-3C, FIGS. 7A-7C, and FIGS. 8A-8B.

At block 1004, the apparatus receives a third party solicitation onbehalf of the third party. In at least one example embodiment, theapparatus receives the third party solicitations from a third partyserver. The receipt, the third party solicitation, and the third partyserver may be similar as described regarding FIGS. 2A-2B, FIGS. 3A-3C,FIGS. 7A-7C, and FIGS. 8A-8B.

At block 1006, the apparatus sends the third party solicitation to auser apparatus in response to the receipt of the third partysolicitation. In at least one example embodiment, the third partysolicitation comprises a request for a specified action. The sending,the request for the specified action, and the user apparatus may besimilar as described regarding FIGS. 2A-2B, FIGS. 3A-3C, FIGS. 7A-7C,and FIGS. 8A-8B.

At block 1008, the apparatus receives information indicative of the userapparatus performing the specified action. The receipt may be similar asdescribed regarding FIGS. 2A-2B, FIGS. 3A-3C, FIGS. 7A-7C, and FIGS.8A-8B.

At block 1010, the apparatus decreases the third party solicitation feebased, at least in part, on the receipt of the information indicative ofthe user apparatus performing the specified action. The decreasing ofthe third party solicitation fee may be similar as described regardingFIGS. 2A-2B, FIGS. 3A-3C, FIGS. 7A-7C, FIGS. 8A-8B, and FIG. 9.

At block 1012, the apparatus sends information indicative of the thirdparty solicitation fee to the third party server. In at least oneexample embodiment, the sending of the information indicative of thethird party solicitation fee to the third party server is performed inresponse to the decreasing of the third party solicitation fee. Thesending may be similar as described regarding FIGS. 2A-2B, FIGS. 3A-3C,FIGS. 7A-7C, FIGS. 8A-8B, and FIG. 9.

FIG. 11 is a flow diagram illustrating activities associated withdecreasing of a third party solicitation fee according to at least oneexample embodiment. In at least one example embodiment, there is a setof operations that corresponds with the activities of FIG. 11. Anapparatus, for example electronic apparatus 10 of FIG. 1, or a portionthereof, may utilize the set of operations. The apparatus may comprisemeans, including, for example processor 11 of FIG. 1, for performance ofsuch operations. In an example embodiment, an apparatus, for exampleelectronic apparatus 10 of FIG. 1, is transformed by having memory, forexample memory 12 of FIG. 1, comprising computer code configured to,working with a processor, for example processor 11 of FIG. 1, cause theapparatus to perform set of operations of FIG. 11.

At block 1102, the apparatus calculates a third party solicitation feefor a third party. The calculation, the third party solicitation fee,and the third party may be similar as described regarding FIGS. 2A-2B,FIGS. 3A-3C, FIGS. 7A-7C, and FIGS. 8A-8B.

At block 1104, the apparatus receives a third party solicitation onbehalf of the third party. In at least one example embodiment, theapparatus receives the third party solicitations from a third partyserver. The receipt, the third party solicitation, and the third partyserver may be similar as described regarding FIGS. 2A-2B, FIGS. 3A-3C,FIGS. 7A-7C, and FIGS. 8A-8B.

At block 1106, the apparatus sends the third party solicitation to auser apparatus in response to the receipt of the third partysolicitation. In at least one example embodiment, the third partysolicitation comprises a request for a specified action. The sending,the request for the specified action, and the user apparatus may besimilar as described regarding FIGS. 2A-2B, FIGS. 3A-3C, FIGS. 7A-7C,and FIGS. 8A-8B.

At block 1108, the apparatus receives information indicative of the userapparatus performing the specified action. The receipt may be similar asdescribed regarding FIGS. 2A-2B, FIGS. 3A-3C, FIGS. 7A-7C, and FIGS.8A-8B.

At block 1110, the apparatus decreases the third party solicitation feebased, at least in part, on the receipt of the information indicative ofthe user apparatus performing the specified action. The decreasing ofthe third party solicitation fee may be similar as described regardingFIGS. 2A-2B, FIGS. 3A-3C, FIGS. 7A-7C, FIGS. 8A-8B, and FIG. 9.

At block 1112, the apparatus determines that decrease of the third partysolicitation fee would cause the third party solicitation fee to becomeless than a minimum third party solicitation fee. The determination andthe minimum third party solicitation fee may be similar as describedregarding FIGS. 8A-8B, FIG. 10, and FIG. 11.

At block 1114, the apparatus sets the third party solicitation fee to beequal to the minimum third party solicitation fee based, at least inpart, on the determination that decrease of the third party solicitationfee would cause the third party solicitation fee to become less than aminimum third party solicitation fee. The setting of the third partysolicitation fee may be similar as described regarding FIGS. 8A-8B, FIG.10, and FIG. 11.

FIG. 12 is a flow diagram illustrating activities associated withdecreasing of a third party solicitation fee according to at least oneexample embodiment. In at least one example embodiment, there is a setof operations that corresponds with the activities of FIG. 12. Anapparatus, for example electronic apparatus 10 of FIG. 1, or a portionthereof, may utilize the set of operations. The apparatus may comprisemeans, including, for example processor 11 of FIG. 1, for performance ofsuch operations. In an example embodiment, an apparatus, for exampleelectronic apparatus 10 of FIG. 1, is transformed by having memory, forexample memory 12 of FIG. 1, comprising computer code configured to,working with a processor, for example processor 11 of FIG. 1, cause theapparatus to perform set of operations of FIG. 12.

At block 1202, the apparatus calculates a third party solicitation feefor a third party. The calculation, the third party solicitation fee,and the third party may be similar as described regarding FIGS. 2A-2B,FIGS. 3A-3C, FIGS. 7A-7C, and FIGS. 8A-8B.

At block 1204, the apparatus receives a third party solicitation onbehalf of the third party. In at least one example embodiment, theapparatus receives the third party solicitations from a third partyserver. The receipt, the third party solicitation, and the third partyserver may be similar as described regarding FIGS. 2A-2B, FIGS. 3A-3C,FIGS. 7A-7C, and FIGS. 8A-8B.

At block 1206, the apparatus sends the third party solicitation to auser apparatus in response to the receipt of the third partysolicitation. In at least one example embodiment, the third partysolicitation comprises a request for a specified action. The sending,the request for the specified action, and the user apparatus may besimilar as described regarding FIGS. 2A-2B, FIGS. 3A-3C, FIGS. 7A-7C,and FIGS. 8A-8B.

At block 1208, the apparatus receives information indicative of the userapparatus performing the specified action. The receipt may be similar asdescribed regarding FIGS. 2A-2B, FIGS. 3A-3C, FIGS. 7A-7C, and FIGS.8A-8B.

At block 1210, the apparatus determines a specified action performancerate associated with the third party based, at least in part, on theinformation indicative of the user apparatus performing the specifiedaction and historical specified action performance information. Thedetermination and the specified action performance rate may be similaras described regarding FIGS. 2A-2B, FIGS. 3A-3C, FIGS. 7A-7C, and FIGS.8A-8B.

At block 1212, the apparatus determines a decrease magnitude based, atleast in part, on the specified action performance rate. Thedetermination and the decrease magnitude may be similar as describedregarding FIGS. 2A-2B, FIGS. 3A-3C, FIGS. 7A-7C, and FIGS. 8A-8B.

At block 1214, the apparatus decreases the third party solicitation feeby the decrease magnitude. The decreasing of the third partysolicitation fee may be similar as described regarding FIGS. 2A-2B,FIGS. 3A-3C, FIGS. 7A-7C, and FIGS. 8A-8B.

FIG. 13 is a flow diagram illustrating activities associated withincreasing of a third party solicitation fee according to at least oneexample embodiment. In at least one example embodiment, there is a setof operations that corresponds with the activities of FIG. 13. Anapparatus, for example electronic apparatus 10 of FIG. 1, or a portionthereof, may utilize the set of operations. The apparatus may comprisemeans, including, for example processor 11 of FIG. 1, for performance ofsuch operations. In an example embodiment, an apparatus, for exampleelectronic apparatus 10 of FIG. 1, is transformed by having memory, forexample memory 12 of FIG. 1, comprising computer code configured to,working with a processor, for example processor 11 of FIG. 1, cause theapparatus to perform set of operations of FIG. 13.

At block 1302, the apparatus calculates a third party solicitation feefor a third party. The calculation, the third party solicitation fee,and the third party may be similar as described regarding FIGS. 2A-2B,FIGS. 3A-3C, FIGS. 7A-7C, and FIGS. 8A-8B.

At block 1304, the apparatus receives a third party solicitation onbehalf of the third party. In at least one example embodiment, theapparatus receives the third party solicitations from a third partyserver. The receipt, the third party solicitation, and the third partyserver may be similar as described regarding FIGS. 2A-2B, FIGS. 3A-3C,FIGS. 7A-7C, and FIGS. 8A-8B.

At block 1306, the apparatus sends the third party solicitation to auser apparatus in response to the receipt of the third partysolicitation. In at least one example embodiment, the third partysolicitation comprises a request for a specified action. The sending,the request for the specified action, and the user apparatus may besimilar as described regarding FIGS. 2A-2B, FIGS. 3A-3C, FIGS. 7A-7C,and FIGS. 8A-8B.

At block 1308, the apparatus receives information indicative of the userapparatus performing the specified action. The receipt may be similar asdescribed regarding FIGS. 2A-2B, FIGS. 3A-3C, FIGS. 7A-7C, and FIGS.8A-8B.

At block 1310, the apparatus decreases the third party solicitation feebased, at least in part, on the receipt of the information indicative ofthe user apparatus performing the specified action. The decreasing ofthe third party solicitation fee may be similar as described regardingFIGS. 2A-2B, FIGS. 3A-3C, FIGS. 7A-7C, FIGS. 8A-8B, and FIG. 9.

At block 1312, the apparatus receives another third party solicitationon behalf of the third party. In at least one example embodiment, theapparatus receives the other third party solicitation from the thirdparty server. The receipt and the other third party solicitation may besimilar as described regarding FIGS. 2A-2B, FIGS. 3A-3C, FIGS. 7A-7C,and FIGS. 8A-8B.

At block 1314, the apparatus sends the other third party solicitation tothe user apparatus. In at least one example embodiment, the other thirdparty solicitation comprises a request for another specified action. Inat least one example embodiment, the sending of the other third partysolicitation to the user apparatus is performed in response to thereceipt of the other third party solicitation. The sending and the otherspecified action may be similar as described regarding FIGS. 2A-2B,FIGS. 3A-3C, FIGS. 7A-7C, and FIGS. 8A-8B.

At block 1316, the apparatus determines that the user apparatus failedto perform the specified action. The determination may be similar asdescribed regarding FIGS. 2A-2B, FIGS. 3A-3C, FIGS. 7A-7C, and FIGS.8A-8B.

At block 1318, the apparatus increase the third party solicitation feebased, at least in part, on the determination that the user apparatusfailed to perform the specified action. The increasing of the thirdparty solicitation fee may be similar as described regarding FIGS.2A-2B, FIGS. 3A-3C, FIGS. 7A-7C, and FIGS. 8A-8B.

One or more example embodiments may be implemented in software,hardware, application logic or a combination of software, hardware, andapplication logic. The software, application logic and/or hardware mayreside on the apparatus, a separate device, or a plurality of separatedevices. If desired, part of the software, application logic and/orhardware may reside on the apparatus, part of the software, applicationlogic and/or hardware may reside on a separate device, and part of thesoftware, application logic and/or hardware may reside on a plurality ofseparate devices. In an example embodiment, the application logic,software or an instruction set is maintained on any one of variouscomputer-readable media.

If desired, the different functions discussed herein may be performed ina different order and/or concurrently with each other. For example,block 402 of FIG. 4 may be performed after block 406 of FIG. 4.Furthermore, if desired, one or more of the above-described functionsmay be optional or may be combined. For example, block 902 of FIG. 9 maybe optional and/or combined with block 910 of FIG. 9.

Although various aspects of the present subject matter are set out inthe independent claims, other aspects of the present subject mattercomprise other combinations of features from the described exampleembodiments and/or the dependent claims with the features of theindependent claims, and not solely the combinations explicitly set outin the claims.

It is also noted herein that while the above describes exampleembodiments, these descriptions should not be viewed in a limitingsense. Rather, there are variations and modifications which may be madewithout departing from the scope of the present subject matter.

What is claimed is:
 1. An apparatus, comprising: at least one processor;at least one memory including computer program code, the memory and thecomputer program code configured to, working with the processor, causethe apparatus to perform at least the following: identification of auser account associated with a user, the user account referencing atleast one third party user account associated with the user; receipt, byan apparatus from a separate apparatus, of circumstantial informationthat is indicative of a user context of the user; determination of theuser context based, at least in part, on the circumstantial information;determination that the user context is classified by at least one usercontext classification that is associated with the third party useraccount; sending, in response to the determination that the user contextis classified by the user context classification that is associated withthe third party user account, of information indicative of the thirdparty user account and the user context to a third party server, thethird party server being associated with the third party user account;receipt of a third party proposition from the third party server inresponse to the sending of information indicative of the third partyuser account and the user context; and sending, to a user apparatus, ofthe third party proposition in response to the receipt of the thirdparty proposition, the user apparatus being operated by the user.
 2. Theapparatus of claim 1, wherein the separate apparatus is the userapparatus.
 3. The apparatus of claim 1, wherein the memory includescomputer program code configured to, working with the processor, causethe apparatus to perform preclusion of sending, to the third partyserver, of information indicative of at least one different third partyuser account that is associated with the user account.
 4. The apparatusof claim 1, wherein the determination of the user context is based, atleast in part, on the circumstantial information in relation tohistorical user context information.
 5. The apparatus of claim 4,wherein the historical user context information comprises user contextinformation associated with at least one of the user or another user. 6.The apparatus of claim 1, wherein the user account references anotherthird party user account associated with the user, and the memoryincludes computer program code configured to, working with theprocessor, cause the apparatus to perform: determination that the atleast one user context classification fails to be associated with theother third party user account; and preclusion of sending, in responseto the determination that the at least one user context classificationfails to be associated with the other third party user account, ofinformation indicative of the other third party user account and theuser context to another third party server, the other third party serverbeing associated with the other third party user account.
 7. Theapparatus of claim 1, wherein the third party proposition correlateswith the user context.
 8. The apparatus of claim 1, wherein the memoryincludes computer program code configured to, working with theprocessor, cause the apparatus to perform: determination of a differentuser context based, at least in part, on the circumstantial information;determination that the different user context is classified by at leastone user context classification that is associated with the third partyuser account; sending, in response to the determination that thedifferent user context is classified by the user context classificationthat is associated with the third party user account, of informationindicative of the third party user account and the different usercontext to the third party server; determination that the third partyserver failed to send any third party proposition in response to thesending of information indicative of the third party user account andthe different user context; and preclusion of sending, to the userapparatus, of any third party proposition from the third party serverthat correlates with the different user context in response to thedetermination that the third party server failed to send any third partyproposition.
 9. The apparatus of claim 1, wherein the user contextcomprises information indicative of at least one of an environmentalcondition, a user activity of the user, a user apparatus operation ofthe user apparatus, a separate apparatus operation of the separateapparatus, an application event associated with an application of theuser apparatus, or an application event associated with an applicationof the separate apparatus.
 10. A method comprising: identifying a useraccount associated with a user, the user account referencing at leastone third party user account associated with the user; receiving, by anapparatus from a separate apparatus, circumstantial information that isindicative of a user context of the user; determining the user contextbased, at least in part, on the circumstantial information; determiningthat the user context is classified by at least one user contextclassification that is associated with the third party user account;sending, in response to the determination that the user context isclassified by the user context classification that is associated withthe third party user account, information indicative of the third partyuser account and the user context to a third party server, the thirdparty server being associated with the third party user account;receiving a third party proposition from the third party server inresponse to the sending of information indicative of the third partyuser account and the user context; and sending, to a user apparatus, thethird party proposition in response to the receipt of the third partyproposition, the user apparatus being operated by the user.
 11. Themethod of claim 10, wherein the separate apparatus is the userapparatus.
 12. The method of claim 10, further comprising precludingsending, to the third party server, of information indicative of atleast one different third party user account that is associated with theuser account.
 13. The method of claim 10, wherein the determination ofthe user context is based, at least in part, on the circumstantialinformation in relation to historical user context information.
 14. Themethod of claim 13, wherein the historical user context informationcomprises user context information associated with at least one of theuser or another user.
 15. The method of claim 10, wherein the useraccount references another third party user account associated with theuser, and further comprising: determining that the at least one usercontext classification fails to be associated with the other third partyuser account; and precluding sending, in response to the determinationthat the at least one user context classification fails to be associatedwith the other third party user account, of information indicative ofthe other third party user account and the user context to another thirdparty server, the other third party server being associated with theother third party user account.
 16. The method of claim 10, furthercomprising: determining a different user context based, at least inpart, on the circumstantial information; determining that the differentuser context is classified by at least one user context classificationthat is associated with the third party user account; sending, inresponse to the determination that the different user context isclassified by the user context classification that is associated withthe third party user account, information indicative of the third partyuser account and the different user context to the third party server;determining that the third party server failed to send any third partyproposition in response to the sending of information indicative of thethird party user account and the different user context; and precludingsending, to the user apparatus, of any third party proposition from thethird party server that correlates with the different user context inresponse to the determination that the third party server failed to sendany third party proposition.
 17. At least one computer-readable mediumencoded with instructions that, when executed by a processor, perform:identification of a user account associated with a user, the useraccount referencing at least one third party user account associatedwith the user; receipt, by an apparatus from a separate apparatus, ofcircumstantial information that is indicative of a user context of theuser; determination of the user context based, at least in part, on thecircumstantial information; determination that the user context isclassified by at least one user context classification that isassociated with the third party user account; sending, in response tothe determination that the user context is classified by the usercontext classification that is associated with the third party useraccount, of information indicative of the third party user account andthe user context to a third party server, the third party server beingassociated with the third party user account; receipt of a third partyproposition from the third party server in response to the sending ofinformation indicative of the third party user account and the usercontext; and sending, to a user apparatus, of the third partyproposition in response to the receipt of the third party proposition,the user apparatus being operated by the user.
 18. The medium of claim17, further encoded with instructions that, when executed by aprocessor, perform preclusion of sending, to the third party server, ofinformation indicative of at least one different third party useraccount that is associated with the user account.
 19. The medium ofclaim 17, wherein the user account references another third party useraccount associated with the user, and the medium is further encoded withinstructions that, when executed by a processor, perform: determinationthat the at least one user context classification fails to be associatedwith the other third party user account; and preclusion of sending, inresponse to the determination that the at least one user contextclassification fails to be associated with the other third party useraccount, of information indicative of the other third party user accountand the user context to another third party server, the other thirdparty server being associated with the other third party user account.20. The medium of claim 17, further encoded with instructions that, whenexecuted by a processor, perform: determination of a different usercontext based, at least in part, on the circumstantial information;determination that the different user context is classified by at leastone user context classification that is associated with the third partyuser account; sending, in response to the determination that thedifferent user context is classified by the user context classificationthat is associated with the third party user account, of informationindicative of the third party user account and the different usercontext to the third party server; determination that the third partyserver failed to send any third party proposition in response to thesending of information indicative of the third party user account andthe different user context; and preclusion of sending, to the userapparatus, of any third party proposition from the third party serverthat correlates with the different user context in response to thedetermination that the third party server failed to send any third partyproposition.